How Physicians Formula built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Physicians Formulaflow
Offer
15% off
Voice warmth
0.85
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).
Voice warmth 0.80 for Physicians Formula vs 0.69 across the set — a warmer, more human register than the average competitor.
Mineral Wear® Diamond Perfector™ Color-Correcting Primer$15
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