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Perma Blend/Routine Education/email teardown

INSIDE - Correctors & Toners 101

How Perma Blend built this send — a routine education email shipped as editorial / long-form on Monday at 3pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Perma BlendcampaignPreheader: “The KEY to using both & how to tell the difference ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.60
Sent
Mon · 3pm
Format
Editorial / long-form
How this send compares
  • When Perma Blend does discount it averages 14.0% off — 6.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for Perma Blend vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
New Launch
Hero headline
Correctors & Toners 101
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$99
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“LEARN MORE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“LEARN MORE”→ Content / blog · primaryctrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_0
  2. 2“LEARN MORE”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_1
  3. 3“Image of Corrector Mini Set”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_2
  4. 4“SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_3
  5. 5“Image of Toner Mini Set”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_4
  6. 6“SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_5
  7. 7“Image of LUXE Recover Toner Mini Set”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_6
  8. 8“SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_7
  9. 9“Image of LUXE Rescue Corrector Mini Set”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_8
  10. 10“SHOP NOW”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_9
  11. 11“READ THE BLOG”→ Content / blogctrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_10
  12. 12“NEW! Luxe Lite Soft by Design Made For Ease. Shop now!”→ Product pagectrk.klclick.com/l/01KXDZ34EE0FJHKJYA0D0R1KYP_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “TRUE TO COLOR”efficacy · unsubstantiated
  • “CERTIFIED STERILE”ingredient · substantiated
  • “MADE IN USA”sustainability · unsubstantiated
  • “50% less pigment load, perfect for beginners and airy, natural brows”efficacy · unsubstantiated
  • “Made for Artists, By Artists. Always in the USA.”ingredient · unsubstantiated
Products featured
  • Corrector Mini Set
  • Toner Mini Set
  • LUXE Recover Toner Mini Set
  • LUXE Rescue Corrector Mini Set
  • LUXE Litenew
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.