How Aisle built this send — a discount led email shipped as product hero on Sunday at 3pm, carrying a 40% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: AislecampaignPreheader: “And the savings START at 40% off.”
Offer
40% off
Voice warmth
0.72
Sent
Sun · 3pm
Format
Product hero
How this send compares
40% off — 19.3 points deeper than the tracked set average of 20.7% (this brand averages 42.1% when it discounts).
Voice warmth 0.67 for Aisle vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Plain-text
Secondary theme
New Colors Restock
Hero headline
Restocks, new colors + everything on sale
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SUMMER SALE →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP THE SUMMER SALE →”→ Collection · primaryctrk.klclick1.com/l/01KXBFFRMQVXGWQS3CGDDZ4SAA_0
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.