HappyCohortEnter app

Perfumes LA/Bundle Deal/email teardown

Bundle Day Is Here

How Perfumes LA built this send — a bundle deal email shipped as product hero on Sunday at 12am, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Perfumes LAcampaignPreheader: “Build margins with $100 bundles ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.45
Sent
Sun · 12am
Format
Product hero
How this send compares
  • When Perfumes LA does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.50 for Perfumes LA vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Reseller Margins
Hero headline
Bundle Day is here.
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.35
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop $100 Bundles Now →”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
trk.perfumes.la
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop $100 Bundles Now →”→ Collection · primarytrk.perfumes.la/l/01KX9S4BNSR94S0D9750G0KG9X_0
  2. 2“Shop $100 Bundles Now →”→ Product pagetrk.perfumes.la/l/01KX9S4BNSR94S0D9750G0KG9X_1
  3. 3“June's bestsellers”→ Product pagetrk.perfumes.la/l/01KX9S4BNSR94S0D9750G0KG9X_2
  4. 4“SHOP BUNDLE”→ Product pagetrk.perfumes.la/l/01KX9S4BNSR94S0D9750G0KG9X_3
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Every bundle ships from our Los Angeles warehouse within 48 hours — authentic, packaged with care, and ready for your customers.”guarantee · unsubstantiated
Products featured
  • Burberry Touch for Men
  • Calvin Klein Eternity for Men
  • Lacoste L.12.12 Noir
  • Anna Sui (heart-shaped bottle)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.