How Panier des Sens built this send — a summer gift with purchase email shipped as product hero on Friday at 4pm, carrying a $26 gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Panier des Sens does discount it averages 40.0% off — 19.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.67 for Panier des Sens vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Gift With Purchase
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Collection Launch
Hero headline
PANIER DES SENS X QUÊTE DE SOIE – Votre bandeau en soie d'une valeur de 25,90 € OFFERT dès 69 € d'achat
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$26 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$69
Urgency
Deadline-led
Expires Thu, Jul 17, 2025
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“J'EN PROFITE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Bandeau en soie rayé vert et blanc – Quête de Soie$26new
Eau de Toilette Fleur d'Oranger – Édition Limitéenew
Collection Lavandenew
HappyCohort
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.