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Palladio Beauty/Discount Led/email teardown

Don’t let 25% off expire, beauty!

How Palladio Beauty built this send — a discount led email shipped as mixed / modular on Wednesday at 6am, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Palladio BeautyflowPreheader: “Your Discount Expires Today 💄 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.70
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • 25% off — 4.3 points deeper than the tracked set average of 20.7% (this brand averages 19.3% when it discounts).
  • Voice warmth 0.72 for Palladio Beauty vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Clean Ingredients
Hero headline
Don't let 25% off expire, beauty!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“CHECK OUT WITH 25% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
6am
Send type
flow
Flow: win back
07

Claims & products

Claims extracted
  • “Botanical & Vitamin Infused Cosmetics”ingredient · unsubstantiated
  • “our mission is to bring you the highest quality, most innovative clean beauty products at an affordable price”efficacy · unsubstantiated
  • “we source the highest quality ingredients so your makeup actually nourishes your skin”ingredient · unsubstantiated
Products featured
  • Lip Color
  • Rice Paper Blotting Tissues
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.