ORLY / Discount Led / email teardown
Save 15% on Nail Art Essentials π¨ How ORLY built this send β a discount led email shipped as mixed / modular on Sunday at 2pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 12, 2026 From: ORLY campaign Preheader: βShop our range of tools + more! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
15% off β 5.7 points shallower than the tracked set average of 20.7% (this brand averages 16.5% when it discounts).Voice warmth 0.70 for ORLY vs 0.69 across the set β right on the set median. 01
Message & creative Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Nail Art Tools
Hero headline
NAIL ART MADE EASY
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Carries exclusions
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.72
βWeβ βYouβ
Expressiveness 0.70
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βEXPLORE NOWβ
Destination
Collection
Links to a category or a grid of products.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
1 βEXPLORE NOWβ β Collection Β· primary 2 βNail Artβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_1 3 βBrushesβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_2 4 βNail Art Matβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_3 5 βCharmsβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_4 6 βShop allβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_5 7 βSpill the Tea Pastelsβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_6 8 βNAIL LACQUERβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_8 9 βBREATHABLE 1-STEPβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_9 10 βGEL NAIL COLORβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_10 11 βBUNDLESβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_11 12 βTREATMENTS & MOREβ β Product page ctrk.klclick.com/l/01KXBAZPW36N44YATNRDV3XVDK_12 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βFormulated without TPO, HEMA, and DI-HEMA.β ingredient Β· substantiated βVeganβ ingredient Β· substantiated βFormulated Without Harmful Ingredientsβ ingredient Β· unsubstantiated βMade in the USAβ ingredient Β· substantiated Products featured
Nail Art Brushes Circular Silicone Nail Art Mat Nail Art Charms Spill the Tea Pastels GelFX new HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from ORLY β All discount led emails β All % off offers β