ORLY / Brand Collaboration / email teardown
Married at First Sight x ORLY π How ORLY built this send β a brand collaboration email shipped as product hero on Sunday at 8pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sun, Jul 12, 2026 From: ORLY campaign Preheader: βNew season premiers today, only on Peacock! Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
15% off β 5.7 points shallower than the tracked set average of 20.7% (this brand averages 16.5% when it discounts).Voice warmth 0.70 for ORLY vs 0.69 across the set β right on the set median. 01
Message & creative Message theme
Brand Collaboration
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Married at First Sight x ORLY
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price β the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.45
Casual Formal
Reader focus 0.55
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP NOWβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
1 βSHOP NOWβ β Collection Β· primary 2 βMarried at First Sight x ORLYβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_1 3 βNAIL LACQUERβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_3 4 βBREATHABLE 1-STEPβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_4 5 βGEL NAIL COLORβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_5 6 βBUNDLESβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_6 7 βTREATMENTS & MOREβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_7 8 βCUSTOM NAIL COLORβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_8 9 βBUILDER IN A BOTTLEβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_9 10 βJOIN COLORPASSβ β Product page ctrk.klclick.com/l/01KXBZGWJZW4AK9GKBMW98H0PF_10 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βVeganβ ingredient Β· substantiated βFormulated Without Harmful Ingredientsβ ingredient Β· substantiated βMade in the USAβ ingredient Β· substantiated Products featured
ORLY x Married At First Sight Bridal Edit - Nail Polish new ORLY x Married At First Sight Bridal Edit - Press-On Nails new HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from ORLY β All brand collaboration emails β All % off offers β