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Obagi Medical/Sun Protection Education/email teardown

Your Skin Is Being Exposed Right Now

How Obagi Medical built this send — a sun protection education email shipped as product hero on Sunday at 12pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: OBAGI MEDICALcampaignPreheader: “UV damage is happening daily—even indoors ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.35
Sent
Sun · 12pm
Format
Product hero
How this send compares
  • When Obagi Medical does discount it averages 24.4% off — 3.7 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.46 for Obagi Medical vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Sun Protection Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Discount
Hero headline
YOUR SKIN IS EXPOSED EVERY DAY
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 28, 2026
03

Voice & tone

Warmth0.35
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryctrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_0
  2. 2“WHY USE SUN PROTECTION. SHOP NOW”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_1
  3. 3“WHICH SPF IS RIGHT FOR YOU? OUR SUNSCREEN LINEUP”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_2
  4. 4“FOR PREMATURE SKIN AGING AND DISCOLORATION. SHOP NOW”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_3
  5. 5“FOR SENSITIVE SKIN. SHOP NOW.”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_4
  6. 6“FOR POST PROCEDURE SKIN*. SHOP NOW *FOR USE WITH NON-ABLATIVE COSMETIC PROCEDURE”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_5
  7. 7“FOR TINTED MULTI-LAYER DEFENSE. SHOP NOW”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_6
  8. 8“COOL, WARM”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_7
  9. 9“PRO TIP: REAPPLY EVERY 2 HOURS AND PAIR WITH YOUR FAVORITE OBAGI ANTIOXIDANT SER”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_8
  10. 10“up to 48% off bundles + free gift. shop now.”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_9
  11. 11“shop now”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_10
  12. 12“SHOP AGING & SAGGING”→ Product pagectrk.klclick.com/l/01KXB50V1M1HWE14J5HEMNSTZ5_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Sunday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% mineral active filters and Antioxidants, shielding the skin from harmful rays.”ingredient · unsubstantiated
  • “Lightly tinted mineral-based formula to easily blend into multiple skin tones.”efficacy · unsubstantiated
  • “Defense against infrared rays and HEV light including blue light.”efficacy · unsubstantiated
  • “Physical and chemical formulation provides multifaceted protection.”ingredient · unsubstantiated
  • “UVA (Aging Rays) Causes premature aging and wrinkles”efficacy · substantiated
  • “UVB (Burning Rays) Causes sunburn and surface damage”efficacy · substantiated
Products featured
  • Sun Shield Mineral UV Barrier Protect Broad Spectrum SPF 40new
  • SuzanObagiMD Tinted Physical Defense SPF 50
  • Sun Shield Mineral Broad Spectrum SPF 50+
  • Sun Shield Tint Broad Spectrum SPF 50 (Cool & Warm)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.