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Obagi Medical/Subscribe & Save/email teardown

Get 15% Off, Free Shipping AND Free Gifts

How Obagi Medical built this send — a subscribe & save email shipped as mixed / modular on Monday at 12pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: OBAGI MEDICALcampaignPreheader: “Our top skincare favorites are even better on repeat ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.55
Sent
Mon · 12pm
Format
Mixed / modular
How this send compares
  • 15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 24.4% when it discounts).
  • Voice warmth 0.46 for Obagi Medical vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Subscribe & Save
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Our Top Subscribed Products—For a Reason
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 27, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryctrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_0
  2. 2“Our Top Subscribed Products—For a Reason Consistency is key. Thousands stay on t”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_1
  3. 3“How It Works”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_2
  4. 4“Top 3 Subscribed Products: Professional-C Serum 20% Brightens, firms, and protec”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_3
  5. 5“Obagi
Nu-Cil® Eyelash Enhancing Serum FOR DRY SKIN & UNEVEN SKIN TONE: Promotes”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_4
  6. 6“Hydrate Luxe® Moisturizer FOR DRY SKIN & UNEVEN SKIN TONE: Ultra-rich hydrating”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_5
  7. 7“How It Works”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_6
  8. 8“shop now”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_7
  9. 9“SHOP ELASTIDERM®”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_8
  10. 10“SHOP PROFESSIONAL-C®”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_9
  11. 11“SHOP OBAGI NU-CIL®”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_10
  12. 12“SHOP OBAGI NU-DERM FX®”→ Product pagectrk.klclick.com/l/01KXDQDMGS28BRKY3S1GHP93P8_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Brightens, firms, and protects with high-strength Vitamin C”efficacy · unsubstantiated
  • “Promotes thicker, fuller-looking lashes”efficacy · unsubstantiated
  • “Ultra-rich hydrating formula to deeply nourish and replenish skin”efficacy · unsubstantiated
  • “Thousands stay on track by subscribing to our most-loved formulas”social proof · unsubstantiated
Products featured
  • Professional-C Serum 20%bestseller
  • Obagi Nu-Cil® Eyelash Enhancing Serumbestseller
  • Hydrate Luxe® Moisturizerbestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.