How Never Have I Ever built this send — a bundle discount email shipped as product hero on Friday at 4pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Never Have I EvercampaignPreheader: “Sun tan stickers, press-on nails, tooth gems. Pick any 3, save 15% automatically.”
Offer
Bundle / set
Voice warmth
0.72
Sent
Fri · 4pm
Format
Product hero
How this send compares
When Never Have I Ever does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for Never Have I Ever vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Lifestyle
Hero headline
Wear your summer.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“As Seen On Shark Tank”ranking · unsubstantiated
“Artist-Designed”ingredient · unsubstantiated
“Free U.S. Shipping $70+”guarantee · substantiated
Products featured
Hot Girl Summer - Tan Sticker 3 Box Bundle$40hero
Press-On Nails
Tooth Gems
HappyCohort
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