How NABLA Cosmetics built this send β a summer sale email shipped as mixed / modular on Friday at 9am, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: NABLA CosmeticscampaignPreheader: βDiscover a selection of products at up to 50% off and the new Lip Candy Oil flavors π Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Offer
Bundle / set
Voice warmth
0.65
Sent
Fri Β· 9am
Format
Mixed / modular
How this send compares
When NABLA Cosmetics does discount it averages 22.0% off β 1.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for NABLA Cosmetics vs 0.69 across the set β right on the set median.
01
Message & creative
Message theme
Summer Sale
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Launch
Hero headline
SUMMER SALE: up to 50% OFF
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$99
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOPβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Lip Candy Oil (new flavors bundle)new
Lip Candy Oil Chain Holder$20new
Fruity Summer Stickers$7new
Viper Lip Mask
Side By Side Nude Palette
Skin Realist Foundation
Eye Brush Set
Vicious Mascara
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