How NABLA Cosmetics built this send β a new launch email shipped as product hero on Wednesday at 1pm, carrying a 50% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
50% off β 29.3 points deeper than the tracked set average of 20.7% (this brand averages 22.0% when it discounts).
Voice warmth 0.70 for NABLA Cosmetics vs 0.69 across the set β right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
4 NEW FLAVOURS! Meet four new irresistible temptations from the Lip Candy Oil collection.
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βDISCOVER NEW FLAVOURSβ
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βINCREASED HYDRATION on 100% of peopleβefficacy Β· substantiated
βLIPS ARE UP TO +62% MORE HYDRATED after only one hour after the first applicationβefficacy Β· substantiated
βEffectiveness verified by instrumental clinical tests on 20 people.βefficacy Β· substantiated
Products featured
Lip Candy Oil β Green Applenew
Lip Candy Oil β Fignew
Lip Candy Oil β Icy Mintnew
Lip Candy Oil β Banananew
Fruity Summer Lip Candy Oil Set (Bundle)new
Lip Candy Oil Chain Holder$20new
Fruity Summer Stickers$7new
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