HappyCohortEnter app

Mustela USA/Discount Led/email teardown

⏳ 4 days left: 30% off sitewide

How Mustela USA built this send — a discount led email shipped as product hero on Sunday at 1pm, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Mustela USAcampaignPreheader: “Stock up for summer at 30% off, ends July 16. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.75
Sent
Sun · 1pm
Format
Product hero
How this send compares
  • 30% off — 9.3 points deeper than the tracked set average of 20.7% (this brand averages 23.2% when it discounts).
  • Voice warmth 0.76 for Mustela USA vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skincare
Hero headline
Say oui to 30% off Bastille Day savings
Emotional appeal
fear of missing out
Calendar moment
Bastille Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Mon, Jul 16, 2001
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop 30% off before the sale ends”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop 30% off before the sale ends”→ Collection · primaryctrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_0
  2. 2“30% OFF SITEWIDE*”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_1
  3. 3“Say oui to 30% off Bastille Day savings | Shop 30% off”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_2
  4. 4“No rinse cleansing water”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_3
  5. 5“Shop”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_4
  6. 6“Mosquito repellent lotion”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_5
  7. 7“Shop”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_6
  8. 8“Stelatopia+ lipid-replenishing cream”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_7
  9. 9“Shop”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_8
  10. 10“SPF 50 mineral sun lotion”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_9
  11. 11“Shop”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_10
  12. 12“A brother and sister blowing bubbles with a Mustela product in the background”→ Product pagectrk.klclick1.com/l/01KXB68WNXGG5T2JTN5NW64TP8_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “5 Stars (No Rinse Cleansing Water)”social proof · unsubstantiated
  • “5 Stars (Mosquito Repellent Lotion)”social proof · unsubstantiated
  • “5 Stars (Stelatopia+ Lipid-Replenishing Cream)”social proof · unsubstantiated
  • “5 Stars (SPF 50 Mineral Sun Lotion)”social proof · unsubstantiated
  • “Accepted by National Eczema Association”ranking · substantiated
  • “Recommended by Skin Cancer Foundation – Active”ranking · substantiated
  • “Certified B Corporation”sustainability · substantiated
  • “Dermatologist Tested”efficacy · unsubstantiated
Products featured
  • No Rinse Cleansing Water$14
  • Mosquito Repellent Lotion$11
  • Stelatopia+ Lipid-Replenishing Cream Pump$23
  • SPF 50 Mineral Sun Lotion$15
HappyCohort

See how your brand compares — open HappyCohort

HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open HappyCohort
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.