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MoxieLash®/Loyalty Program/email teardown

Unlock Free Lash Perks! 💖

How MoxieLash® built this send — a loyalty program email shipped as editorial / long-form on Monday at 4pm, carrying a loyalty points offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: MoxieLash®campaignPreheader: “Shop, earn, & redeem today! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Loyalty points
Voice warmth
0.75
Sent
Mon · 4pm
Format
Editorial / long-form
How this send compares
  • Voice warmth 0.78 for MoxieLash® vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Loyalty Program
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Exclusive Perks
Hero headline
Your VIP Access Starts Here!
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2× points") instead of money off.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“UNLOCK YOUR PERKS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Unlock
CTA count
8
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“UNLOCK YOUR PERKS”→ Collection · primaryctrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_0
  2. 2“You love Moxie — now it's time to unlock exclusive perks designed just for you.”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_1
  3. 3“Benefits of being a loyalty member”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_2
  4. 4“CTA: Unlock your perks”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_3
  5. 5“Ways To Earn Points”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_4
  6. 6“Discover More Ways to Earn”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_5
  7. 7“Redeem Your Points For Money Off”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_6
  8. 8“Custom”→ Product pagectrk.klclick.com/l/01KXE2HZ0V3KJ83XPQGVDYEDDA_10
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
4pm
Send type
campaign
One-off campaign
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.