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Miss Jessie's/Co Founder Curation/email teardown

Shop Miko's Must-Haves!

How Miss Jessie's built this send — a co founder curation email shipped as product hero on Saturday at 5am, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Miss Jessie'scampaignPreheader: “͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Free shipping
Voice warmth
0.82
Sent
Sat · 5am
Format
Product hero
How this send compares
  • When Miss Jessie's does discount it averages 20.0% off — 0.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.79 for Miss Jessie's vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Co Founder Curation
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clean Ingredients
Hero headline
MIKO'S MUST HAVES
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$35
Urgency
None
03

Voice & tone

Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.78
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
miss-jessies.attentivemail.com
No UTM tagging detected
Tracking domain
miss-jessies.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
5am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Certified Organic Ingredients”ingredient · unsubstantiated
  • “No Paraffin, No Mineral Oil, No Petroleum, No Parabens, No Animal Testing, No Animal Ingredients”ingredient · unsubstantiated
  • “Super Sweetback Treatment is a growth stimulant that promotes long healthy curls”efficacy · unsubstantiated
  • “Pillow Soft Curls — award winning”ranking · unsubstantiated
Products featured
  • Feather Soft Curls
  • Señora Rizadanew
  • Pillow Soft Curls
  • Jelly Soft Curls
  • Honey Curls
  • Super Sweetback Treatment
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.