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Mirai Clinical/Aging Odor Education/email teardown

Hey, this odor shows up before wrinkles...

How Mirai Clinical built this send — a aging odor education email shipped as editorial / long-form on Monday at 8am, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Mirai ClinicalcampaignPreheader: “and it’s not B.O. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.75
Sent
Mon · 8am
Format
Editorial / long-form
How this send compares
  • When Mirai Clinical does discount it averages 17.1% off — 3.6 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.72 for Mirai Clinical vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Aging Odor Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Natural Ingredients
Hero headline
It's Not You, It's Nonenal
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“RESTORE YOUR FRESHNESS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“RESTORE YOUR FRESHNESS”→ Collection · primaryctrk.klclick.com/l/01KXD8W5FZ3HYKTJ9RB9JBENPP_1
  2. 2“It's Not You, It's Nonenal”→ Product pagectrk.klclick.com/l/01KXD8W5FZ3HYKTJ9RB9JBENPP_2
  3. 3“the science”→ Product pagectrk.klclick.com/l/01KXD8W5FZ3HYKTJ9RB9JBENPP_3
  4. 4“RESTORE YOUR FRESHNESS”→ Product pagectrk.klclick.com/l/01KXD8W5FZ3HYKTJ9RB9JBENPP_4
  5. 5“Learn more about the Mirai Clinical Family”→ Product pagectrk.klclick.com/l/01KXD8W5FZ3HYKTJ9RB9JBENPP_5
  6. 6“Read the science”→ Content / blog
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
8am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Mirai Clinical premium Persimmon products eliminate Nonenal aging odor and other body odors, naturally.”efficacy · unsubstantiated
  • “Our natural, deodorizing products are thoughtfully crafted to target Nonenal odor and support healthy, radiant skin.”efficacy · unsubstantiated
  • “As a minority-owned, female-led brand, we're proud to empower our community with effective solutions and a spirit of self-care.”ingredient · substantiated
Products featured
  • Persimmon Body Care Collectionhero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.