How Miracle Botanicals Essential Oils built this send — a bundle discount email shipped as product hero on Friday at 6pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Miracle Botanicals Essential Oils does discount it averages 18.3% off — 2.4 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.82 for Miracle Botanicals Essential Oils vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hawaiian Grown Ingredients
Hero headline
Build Your Own Hydrosol Trio & Save 25%
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.78
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
“Soft, floral, and beautifully calming — perfect for skin, hair, pillow sprays, and peaceful evening rituals”efficacy · unsubstantiated
“Warm, woodsy, and grounding — beautiful mist for meditation, sacred space, linens”efficacy · unsubstantiated
“Earthy, golden, and uniquely vibrant — brings a fresh botanical touch to your skin care”efficacy · unsubstantiated
Products featured
Hawaiian Lavender Hydrosolhero
Hawaiian Sandalwood Hydrosolhero
Hawaiian Turmeric Hydrosolhero
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