How Miracle Botanicals Essential Oils built this send β a discount led email shipped as product hero on Friday at 7pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
25% off β 4.3 points deeper than the tracked set average of 20.7% (this brand averages 18.3% when it discounts).
Voice warmth 0.82 for Miracle Botanicals Essential Oils vs 0.69 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Island Origin
Hero headline
25% OFF Hawaiian Hydrosols Starts Now!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP THE SALEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βSeven island-grown hydrosols capture the living essence of each botanical in a gentle, ready-to-use mist.βingredient Β· unsubstantiated
βWildcrafted from one of HawaiΚ»i's most iconic native ferns.βingredient Β· unsubstantiated
βWildcrafted Hawaiian noni leaves create a uniquely fresh hydrosol that has become a customer favorite for daily botanical care.βsocial proof Β· unsubstantiated
Products featured
Organic Hawaiian Sandalwood Hydrosol
Hawaiian Lavender Hydrosol
Hawaiian Turmeric Hydrosol
Κ»Uluhe Fern Hydrosol
Noni Leaf Hydrosol
Frankincense Rivae Hydrosol
Frankincense Neglecta Hydrosol
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