Are you getting the most out of your evening skincare routine?
How Medik8 built this send — a routine education email shipped as product hero on Sunday at 7am, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Medik8campaignPreheader: “AM results start the night before”
Offer
15% off
Voice warmth
0.60
Sent
Sun · 7am
Format
Product hero
How this send compares
15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 17.0% when it discounts).
Voice warmth 0.58 for Medik8 vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Savings
Hero headline
The Ultimate PM Reset
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 10.0 — the approximate US reading level of the body copy.
3“Five Medik8 skincare products arranged against a dark grey background: Lipid-Bal”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCRsskoKSkottLXLy8v18tNTcnMttBLzs_VT87PyUlNLsnMzyvWT0xP1U1JTavMzEvXzctMzyjRLcovLcnMSzVsO7Hu0PkptxytBLiYSouFuJxy8vNzi1ITkzOsVIAiyUJyhkYG5kYGRmbxrmWpeUADgiA6450cQ_3Cfay4gapyhVhTcxMzc6JC9PWT8lMq9UsSk3JS9Usg7CL9khSISLRxLKYgDmVgbkpmmX5ikk2SiamFoXmSWZKBcVKasVliDdi2-MwUq6zU4mKHnNKcfJAAyNs1hpbJJgZJicnm5imWFompBlk8aSdast6--H5leol_cgMTMwCrLH2F.PJ40MJ4iOkcI8A/click
4“Medik8 Lipid-Balance Cleansing Oil bottle surrounded by golden oil droplets.”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCRss4oKSkottLXLy8v18tNTcnMttBLzs_VLyjKTylNLinWz8ksyEzRTUrMScxLTtVNzklNzCvOzEvXzc_MMWw7se7Q-Sm3HK0EuJhKi4W4nHLy83OLUhOTM6xUgCLJQnKGRgbmRgZGZvGuZal5QG1B-aUlmXmp8U6OoX7hPlbcQFW5QqypuYmZOVEJ-vpJ-SmV-iWJSTmp-iUQdpF-SQpEJNo0FlMQWSTaMBYmiKwAzE7JLNNPTLJJMjG1MDRPMksyME5KMzZLrAHbHJ-ZYpWVWlzskFOakw8SAIVAjaFlsolBUmKyuXmKpUViqkEWT9qJlqy3L75fmV7in9zAxAwA9CmBVQ.-0TrMPbkrrVWkQ/click
7“Medik8 Total Moisture Daily Cleansing Gel bottle with a translucent gel swirl be”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCRcsooKSkottLXLy8v18tNTcnMttBLzs_VLyjKTylNLinWL8kvSczRzc3PLC4pLUrVTUnMzKnUTc5JTcwrzsxL101PzTFsO7Hu0PkptxytBLiYSouFuJxy8vNzi1ITkzOsVIAiyUJyhkYG5kYGRmbxrmWpeUBtQfmlJZl5qfFOjqF-4T5W3EBVuUKsqblAw6MS9PWT8lMq9UsSk3JS9Usg7CL9khSISLRZLKYgski0USxMEFkBmJ2SWaafmGSTZGJqYWieZJZkYJyUZmyWWAO2OT4zxSortbjYIac0Jx8kAAqIGkPLZBODpMRkc_MUS4vEVIMsnrQTLVlvX3y_Mr3EP7mBiRkAHESEVg.adJSPz6kw8Xsxg/click
8“Medik8 Exosome Peptide serum bottle with translucent gel swirls behind it.”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCRMsooKSkottLXLy8v18tNTcnMttBLzs_VLyjKTylNLinWT63I1y1IKcrTLSjKLM5NLMlMNmw7se7Q-Sm3HK0EuJhKi4W4nHLy83OLUhOTM6xUgCLJQnKGRgbmRgZGZvGuZal5mXnpQfmlJZl5qfFOjqF-4T5W3EBVuUKsqbmJmTlRCfr6SfkplfoliUk5qfolEHaRfkkKRCTaPBZTEFkk2jAWJoisAMxOySzTT0yySTIxtTA0TzJLMjBOSjM2S6wB2xyfmWKVlVpc7JBTmpMPEgB5vMbQMtnEICkx2dw8xdIiMdUgiyftREvW2xffr0wv8U9uYGIGAGb7fh0.kjgymD8j80XvkQ/click
11“Medik8 Crystal Retinal serum tube with an orange product smear behind it.”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCRcssoKSkottLXLy8v18tNTcnMttBLzs_VLyjKTylNLinWTy6qLC5JzNEtSi3JzEvMsS9LLMpMzCuxNTYzMzKyNLY0NzUwNTUybDux7tD5KbccrQS4mEqLhbiccvLzc4tSE5MzrFSAIslCcoZGBuZGBkZm8a5lqXmZeelB-aVAE1PjnRxD_cJ9rLiBqnKFWFNzEzNzohL09ZPyUyr1SxKTclL1SyDsIv2SFIhItEUspiCySLRRLEwQWQGYnZJZpp-YZJNkYmphaJ5klmRgnJRmbJZYA7Y5PjPFKiu1uNghpzQnHyQACowaQ8tkE4OkxGRz8xRLi8RUgyyetBMtWW9ffL8yvcQ_uYGJGQDh54N8.rVSEW3UhUiA7xQ/click
12“Medik8 Advanced Night Restore moisturiser jar with a white cream smear beside it”→ Product pagecdn.uk.exponea.com/medik8-uk/e/.eJwTUljv3ri4ReLMtClSWQXvVlfk_nY8I2X8rWo9z_s9S9bfsHCR8s0oKSkottLXLy8v18tNTcnMttBLzs_VLyjKTylNLinWT0wpS8xLTk3RzctMzyjRLUotLskvSrUvSyzKTMwrsTU2MzMysjSwMLGwtLAwMGw7se7Q-Sm3HK0EuJhKi4W4nHLy83OLUhOTM6xUgCLJQnKGRgbmRgZGZvGuZal5mXnpQfmlJZl5qfFOjqF-4T5W3EBVuUKsqbmJmTlRCfr6SfkplfoliUk5qfolEHaRfkkKRCTaMhZTEFkk2jAWJoisAMxOySzTT0yySTIxtTA0TzJLMjBOSjM2S6wB2xyfmWKVlVpc7JBTmpMPEgCFSY2hZbKJQVJisrl5iqVFYqpBFk_aiZasty--X5le4p_cwMQMALuNhhw.mmaj_Ds4IjA-7Q/click
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Our award-winning age-defying vitamin A night serum.”ranking · unsubstantiated
“Combining vegan PDRN and exosomes, this lightweight serum boosts skin vitality and luminosity.”ingredient · substantiated
“A ceramide-rich, deeply nourishing night cream that delivers youth-boosting results.”efficacy · unsubstantiated
“Gel-to-foam cleanser with Moisture Magnets™ and probiotics to cleanse without stripping.”ingredient · substantiated
Products featured
Lipid-Balance Cleansing Oil
Total Moisture Daily Cleansing Gelnew
Exo-PDRN Prismatic+
Crystal Retinalbestseller
Advanced Night Restore
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