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Medicine Mama's Apothecary/Discount Led/email teardown

Final Hours: 25% OFF Ends at Midnight

How Medicine Mama's Apothecary built this send — a discount led email shipped as product hero on Monday at 2pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Medicine MamaflowPreheader: “Save now – feel the difference soon! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
25% off
Voice warmth
0.60
Sent
Mon · 2pm
Format
Product hero
How this send compares
  • 25% off — 4.3 points deeper than the tracked set average of 20.7% (this brand averages 24.5% when it discounts).
  • Voice warmth 0.68 for Medicine Mama's Apothecary vs 0.69 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Efficacy
Hero headline
ENDS TONIGHT | 25% OFF Your First Order | Use code: [redacted]
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Live countdown
Expires Tue, Jul 14, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryctrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_0
  2. 2“Medicine Mama”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_1
  3. 3“ENDS TONIGHT | 25% OFF Your First Order | Use code: MM25”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_2
  4. 4“Clinically proven game-changers”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_3
  5. 5“Vulva Balm | Essential daily hydration that soothes + protects.”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_4
  6. 6“Vulva Wash | Fragrance-free.
pH-balanced.
Renew & refresh
with zero irritation.”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_5
  7. 7“Intimate Glide | Enjoy more comfortable intimacy. Non-sticky + long-lasting.”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_6
  8. 8“There’s hope. Use code: MM25”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_7
  9. 9“ULTA | AMAZON | WHOLE FOODS | FIND US”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_8
  10. 10“Medicine Mama Footer logo”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_9
  11. 11“Boldly Pure Vulva Care”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_11
  12. 12“Boldly Pure Intimate Care”→ Product pagectrk.klclick.com/l/01KXDY5VVDWVFR0Z0BWDT1BHKW_12
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
2pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Clinically proven game-changers”efficacy · unsubstantiated
  • “92% saw a reduction in dryness after consistent 2-week use”efficacy · substantiated
  • “97% agreed it helps stop odor before it starts”efficacy · substantiated
  • “84% experienced an improvement in vaginal dryness”efficacy · substantiated
Products featured
  • Vulva Balmbestseller
  • Vulva Washbestseller
  • Intimate Glidebestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.