ma:nyo US/Clean Beauty Discount/email teardown

🌿 Celebrate Clean Beauty Day with Us!

How ma:nyo US built this send — a clean beauty discount email shipped as product hero on Monday at 9pm, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

Mon, Jul 13, 2026From: manyo UScampaignPreheader: “20% OFF CLEANSING LINE ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”

Offer

20% off

Voice warmth

0.60

Sent

Mon · 9pm

Format

Product hero

How this send compares

20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 21.3% when it discounts).
Voice warmth 0.60 for ma:nyo US vs 0.69 across the set — a cooler, more clinical register than the average competitor.

Message & creative

Message theme

Clean Beauty Discount

Creative format

Product hero

Secondary: Mixed / modular

Secondary theme

Loyalty Rewards

Hero headline

Rinse Off the Summer

Emotional appeal

fear of missing out

Calendar moment

Wellness Awareness

Offer

Mechanic

% off

A percentage off the price — the most common kind.

Depth

20% off

Promo phase

Launch

The sale opens and the main offer is shown.

Promo code

Auto / none

Minimum spend

None

Urgency

Deadline-led

Expires Wed, Jul 15, 2026

Voice & tone

Warmth0.60

ClinicalWarm

Formality0.35

CasualFormal

Reader focus0.70

“We”“You”

Expressiveness0.55

RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

Call to action

Primary CTA

“Shop Now”

Destination

Collection

Links to a category or a grid of products.

Verb framing

Shop / Buy

Direct buying words — 'Shop now', 'Add to bag'.

CTA count

Multi-CTA layout

Primary destination URL

ctrk.klclick.com

No UTM tagging detected

Tracking domain

ctrk.klclick.com

ESP fingerprint · Klaviyo

All CTAs · top to bottom

1“Shop Now”→ Collection · primary
2“SHOP”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_2
3“NEW”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_3
4“BEST SELLERS”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_4
5“Button Text”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_10
6“Custom”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_11
7“Custom”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_12
8“Custom”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_13
9“Terms of Use │”→ Product pagectrk.klclick.com/l/01KXEP6B4VWCN7FKZ47FEP4R9G_15

Deliverability posture

SPF

None

DKIM

Pass

DMARC

Pass

Policy: none

One-click unsubscribe

Supported (RFC 8058)

Unsub scheme: https

From alignment

Aligned

Domain: root

Footer hygiene

privacy link

Send timing

Day

Monday

Local hour

9pm

Send type

campaign

One-off campaign

Claims & products

Claims extracted

“Nourishing & Refresh”efficacy · unsubstantiated
“Makeup Remover for Sensitive Skin”efficacy · unsubstantiated
“endless hunger for ingredients”ingredient · unsubstantiated

Products featured

Pure Cleansing Oil
Pure Cleansing Water Sensitive
Deep Clear Cleansing Balm

HappyCohort

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The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.