How L3VEL3 built this send — a discount led email shipped as product hero on Friday at 7pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: L3VEL3campaignPreheader: “4th of july sale ends at midnight! Shop now and save with one of our biggest sales of the year! Get up to 30% off and more when shopping with L3VEL3. Sale Ends on the 10th ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.50
Sent
Fri · 7pm
Format
Product hero
How this send compares
When L3VEL3 does discount it averages 30.0% off — 9.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.54 for L3VEL3 vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Gift With Purchase
Hero headline
⏰ Final Reminder: 30% Off Tonight!
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$250
Urgency
Deadline-led
Expires Tue, Jul 10, 2001
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Detangler Phase:Duo
Hair Spray
Aftershave Cologne
Flame Eau de Parfum
Aqua Eau de Parfum
Frost Eau de Parfum
Luxe Eau de Parfum
HappyCohort
See how your brand compares — open HappyCohort
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.