How L3VEL3 built this send — a discount led email shipped as product hero on Friday at 3pm, carrying a spend threshold offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: L3VEL3campaignPreheader: “Save up to 30% sitewide and take advantage of our exclusive Parfum deal! Spend 250$ and get a free parfum of your choice! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Spend threshold
Voice warmth
0.55
Sent
Fri · 3pm
Format
Product hero
How this send compares
When L3VEL3 does discount it averages 30.0% off — 9.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.54 for L3VEL3 vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
4th of July Sale – Save Up to 30% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$250
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
“Aftershave Cologne – Refreshing and Revitalizing, Moisturizing, For All Skin Types”efficacy · unsubstantiated
Products featured
Detangler Phase:Duo
Hair Spray
Aftershave Cologne
Flame Eau de Parfum
Aqua Eau de Parfum
Frost Eau de Parfum
Luxe Eau de Parfum
HappyCohort
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