+ Lux Unfiltered / New Launch / email teardown
π NEW πΊ NEW π NEW π How + Lux Unfiltered built this send β a new launch email shipped as editorial / long-form on Monday at 4pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 13, 2026 From: + Lux Unfiltered campaign Preheader: β+ Limited-edition stickers Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
Format
Editorial / long-form
How this send compares
When + Lux Unfiltered does discount it averages 6.7% off β 14.1 points shallower than the set average of 20.7% . This send itself carries no offer. Voice warmth 0.75 for + Lux Unfiltered vs 0.69 across the set β a warmer, more human register than the average competitor. 01
Message & creative Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Summer Lifestyle
Hero headline
Euro Summer Is Here!
Emotional appeal
aspiration
Calendar moment
Euro Summer
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.25
Casual Formal
Reader focus 0.65
βWeβ βYouβ
Expressiveness 0.80
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βShop The Collectionβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
1 βShop The Collectionβ β Collection Β· primary ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_0 2 βShop Beach Club Hair and Body Mistβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_1 3 βShop High Gloss SPFβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_2 4 βShop High Gloss Lip Oilβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_3 5 βFree Beach Club stickers, while supplies last!β β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_4 6 βShop Newβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_5 7 β+Lux Unfilteredβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_6 8 βShopβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_7 9 βBest Sellersβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_8 10 βRewardsβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_9 11 βAboutβ β Product page ctrk.klclick.com/l/01KXE3H5HD08H8A4FMB09Q1BSK_10 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βOur bestselling SPF 30, now in a carry-on sizeβ ranking Β· unsubstantiated βSPF 30 with a juicy citrus twist and notes of orange zest and vanillaβ ingredient Β· substantiated Products featured
Beach Club Hair & Body Mist new Mini High Gloss SPF new High Gloss Lip Oil new HappyCohort
See how your brand compares β open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from + Lux Unfiltered β All new launch emails β All Gift with purchase offers β Euro Summer sends β