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Luxéol/Discount Led/email teardown

SOLDES ⏳PROLONGATION : -34% et 1 cadeau dès 69€

How Luxéol built this send — a discount led email shipped as product hero on Monday at 6am, carrying a 34% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: LuxéolcampaignPreheader: “Code [redacted] - Stock Limités ! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
34% off
Voice warmth
0.60
Sent
Mon · 6am
Format
Product hero
How this send compares
  • 34% off — 13.3 points deeper than the tracked set average of 20.7% (this brand averages 32.0% when it discounts).
  • Voice warmth 0.68 for Luxéol vs 0.69 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Hair Routine
Hero headline
Les Soldes Luxéol se prolongent — et c'est votre meilleure occasion de vous lancer. ✨
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
34% off
Promo phase
Extended
'By popular demand' — the sale runs longer.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“JE PROFITE DES SOLDES >>”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“JE PROFITE DES SOLDES >>”→ Collection · primaryctrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_0
  2. 2“JE PROFITE DES SOLDES >>”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_2
  3. 3“-34% SUR VOTRE COMMANDE”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_3
  4. 4“JE PROFITE DE -34% >>”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_4
  5. 5“Image of Pousse Croissance & Fortification”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_5
  6. 6“COMMANDER”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_6
  7. 7“Image of Shampooing Épaississant”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_7
  8. 8“COMMANDER”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_8
  9. 9“Image of Shampooing Croissance”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_9
  10. 10“COMMANDER”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_10
  11. 11“Image of Shampooing Densité”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_11
  12. 12“COMMANDER”→ Product pagectrk.klclick1.com/l/01KXD051487Q17A8PQPAQJHYTP_12
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “+35% d'épaisseur dès la 1ère utilisation”efficacy · unsubstantiated
  • “6cm en 3 mois (Shampooing Croissance)”efficacy · unsubstantiated
  • “+6561 cheveux en phase de pousse (Shampooing Densité)”efficacy · unsubstantiated
  • “95% d'ingrédients d'origine naturelle”ingredient · unsubstantiated
  • “Victoire de la Pharmacie 2025 – Testé et approuvé par un jury de consommateurs”ranking · substantiated
  • “Meilleur Produit Pharma 2025 / 2026”ranking · substantiated
  • “Victoire de la Beauté 2024-2025”ranking · substantiated
  • “Grand Prix du Bien-Être Marie France 2022”ranking · substantiated
  • “Satisfait ou remboursé”guarantee · unsubstantiated
Products featured
  • Pousse Croissance & Fortification
  • Shampooing Épaississant
  • Shampooing Croissance
  • Shampooing Densité
  • Shampooing Brillance
  • Gummies Force & Croissance
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.