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Luna Bronze/Gift With Purchase/email teardown

Grab your FREE self tan! πŸ₯³

How Luna Bronze built this send β€” a gift with purchase email shipped as product hero on Thursday at 11pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Luna BronzecampaignPreheader: β€œEclipse Self Tanning Mousse, Medium (valued at $39) yours FREE with all orders $80+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.70
Sent
Thu Β· 11pm
Format
Product hero
How this send compares
  • When Luna Bronze does discount it averages 27.0% off β€” 6.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.80 for Luna Bronze vs 0.69 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
30% OFF SITEWIDE β€” Free Eclipse Tanning Mousse with orders $80+
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Last chance
A deadline push β€” 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œSHOP 30% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
31
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œVegan + Cruelty Free”ingredient Β· unsubstantiated
  • β€œNatural & Organic”ingredient Β· unsubstantiated
  • β€œMade in Australia”ingredient Β· substantiated
  • β€œEnriched with Kakadu Plum, Jojoba and Macadamia oils”ingredient Β· unsubstantiated
  • β€œA golden, medium tan that develops in 6–12 hours”efficacy Β· unsubstantiated
  • β€œ30-Day Returns”guarantee Β· substantiated
Products featured
  • Eclipse Self Tanning Mousse$36hero
  • Illume Tanning Water
  • Cosmic Bronzing Drops
  • Good Night Face Tanning Serum
  • Self Tanning Milk
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.