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Lilly Lashes/Extreme Wear Proof/email teardown

She Wore These Lashes Skydiving

How Lilly Lashes built this send — a extreme wear proof email shipped as editorial / long-form on Wednesday at 3pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Lilly LashescampaignPreheader: “No glue. No lifting. No touch-ups. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.65
Sent
Wed · 3pm
Format
Editorial / long-form
How this send compares
  • When Lilly Lashes does discount it averages 25.0% off — 4.3 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.73 for Lilly Lashes vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Extreme Wear Proof
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
She Jumped Out of a Plane. Her Lashes Stayed Put.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$35
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP SELF-ADHESIVE LASHES”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06

Send timing

Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “No glue needed | 12+ hour wear | Body heat activated”efficacy · unsubstantiated
  • “Reusable 5+ wears”efficacy · unsubstantiated
  • “#1 Prestige Lash Brand”ranking · unsubstantiated
  • “Wore her Self-Adhesive Lashes thousands of feet in the air, through 120+ MPH winds, and they stayed exactly where she applied them”social proof · unsubstantiated
Products featured
  • Self-Adhesive Band Lashes – Mykonos (Icon Collection)$35hero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.