How Lilly Lashes built this send — a new launch email shipped as product hero on Saturday at 3pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Lilly Lashes does discount it averages 25.0% off — 4.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.73 for Lilly Lashes vs 0.69 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Brand Collaboration
Hero headline
Full Glam Energy
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.90
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP THE COLLECTION”→ Collection · primary
2“SHOP YASMIN”→ Product page
3“SHOP SASHA”→ Product page
4“TAKE THE QUIZ”→ Quiz / diagnostic
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“#1 Prestige Lash Brand”ranking · unsubstantiated
“No Glue Needed | Body Heat Activated”efficacy · unsubstantiated
“Self-Adhesive Band | 3D Faux Mink | Reusable 5+ Wears | Apply in Seconds | Patent-Pending Pillowy Soft Band”ingredient · unsubstantiated
Products featured
Bratz x Lilly Lashes Self-Adhesive Lashes – Yasminnew
Bratz x Lilly Lashes Self-Adhesive Lashes – Sashanew
HappyCohort
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HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.