How Leaf Shave built this send — a last chance sale email shipped as plain-text on Friday at 4pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: Leaf Shavecampaign
Offer
No offer
Voice warmth
0.88
Sent
Fri · 4pm
Format
Plain-text
How this send compares
When Leaf Shave does discount it averages 18.7% off — 2.0 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for Leaf Shave vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
Last Chance Sale
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Founder Recommendation
Hero headline
Prim Deals and Yard Sale End Tonight
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Leaf Yard Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The Original Leaf Razor is almost stocked out for the last time — remaining Black and Prism razors will be gone this year.”ingredient · unsubstantiated
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.