How Leaf Shave built this send — a new launch email shipped as product hero on Thursday at 2pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Leaf Shave does discount it averages 18.7% off — 2.0 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for Leaf Shave vs 0.69 across the set — right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Camp Clean Shave Exclusive - Free Case with Spruce Razor
Emotional appeal
exclusivity
Calendar moment
Earth Month
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET YOUR FREE CASE WITH SPRUCE”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
10
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Proven Shave Results”efficacy · unsubstantiated
“Use It Forever”guarantee · unsubstantiated
“Protect the Planet”sustainability · unsubstantiated
“Save Money”efficacy · unsubstantiated
Products featured
Spruce Leaf Two Razor (Camp Clean Shave Pack)new
Leaf Two Razor
Shave Care
HappyCohort
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