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Lash Jungle x Alba/Discount Led/email teardown

30% Off Glues and Liquids πŸ”₯

How Lash Jungle x Alba built this send β€” a discount led email shipped as product hero on Tuesday at 12am, carrying a 30% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Lash JunglecampaignPreheader: β€œTry our best sellers now ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.65
Sent
Tue Β· 12am
Format
Product hero
How this send compares
  • 30% off β€” 9.3 points deeper than the tracked set average of 20.7% (this brand averages 55.0% when it discounts).
  • Voice warmth 0.60 for Lash Jungle x Alba vs 0.69 across the set β€” a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
GET 30% OFF Glue & liquids range
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Lash Jungle Glue & Liquids”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
All CTAs Β· top to bottom
  1. 1β€œShop Lash Jungle Glue & Liquids”→ Product page Β· primaryctrk.klclick.com/l/01KXEYVDF1N2QWYVFX449JP9W3_7
  2. 2β€œPREMADES”→ Product pagectrk.klclick.com/l/01KXEYVDF1N2QWYVFX449JP9W3_3
  3. 3β€œPROMADES”→ Product pagectrk.klclick.com/l/01KXEYVDF1N2QWYVFX449JP9W3_4
  4. 4β€œGLUES”→ Product pagectrk.klclick.com/l/01KXEYVDF1N2QWYVFX449JP9W3_5
  5. 5β€œSALE”→ Product pagectrk.klclick.com/l/01KXEYVDF1N2QWYVFX449JP9W3_6
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œDeveloped and hand-tested by master lash artists for reliable, consistent results.”efficacy Β· unsubstantiated
  • β€œ10,000+ 5 Star Reviews”social proof Β· unsubstantiated
  • β€œThis glue is amazing! I get the best retention & my clients have no irritation.”efficacy Β· unsubstantiated
  • β€œOMG this glue sticks like a magnet and dries so quickly! My set times have cut in half.”efficacy Β· unsubstantiated
  • β€œIt helps reduce the redness in the eyes and irritation as the clients first open their eyes.”efficacy Β· unsubstantiated
Products featured
  • Rapid Adhesivebestseller
  • Ultimate Adhesivebestseller
  • Superbonderbestseller
  • Primer
  • Remover
  • Gentle Foaming Lash Cleanser
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.