HappyCohortEnter app

LANEIGE/Routine Education/email teardown

The Most Versatile Lip Plumper You Own

How LANEIGE built this send — a routine education email shipped as product hero on Monday at 6am, carrying a 20% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: LANEIGEcampaignPreheader: “4 ways to plump your lip looks ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.65
Sent
Mon · 6am
Format
Product hero
How this send compares
  • 20% off — 0.7 points shallower than the tracked set average of 20.7% (this brand averages 23.6% when it discounts).
  • Voice warmth 0.63 for LANEIGE vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Deal
Hero headline
THE PLUMPING GLOSS THAT GOES WITH ANYTHING
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
clickom.us.laneige.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryclickom.us.laneige.com/f/a/5MIgoi7CWXQs9BHBn_0jEA~~/AAAAARA~/5HdXLmQRcs7q5DNg8QBDUcfU81XV6_lgnke8XTC-bQRLdL90nH_I_Bab-C626W75Lv-A2qYy1wPsuRkw1b9nKnKPPcvFtSW1dlacA_-V1QZPzr36Ro764EoYuD1YBcMO3IsSAFOURAxDjZk9Hmg11RUckFgl2Yv4d4At0Rfov09goyEHAJGa81TRj0xRTL6vZUs82Pr9O-AlMzEb3bUTM2bOLkX43EZkg6m2_xAUHVpEJ_ke1fMSZYJ0DD5B22T55Bb-Dh3fBSUWCtibBxf8Icczc39aX6zPbPfofbRcj_A48p_9OSuOBeLeMl656QtskmP3ecpWPW_uhKl1DcC_J0pLAhX5GfbgEb8oggmUsx6CZWUuL3hXXbW--0C-rcQqVpw_xVvVqiXrthmE8PuOXA~~
  2. 2“New in”→ Product pageclickom.us.laneige.com/f/a/QNGEkVVBOIQEKSv7uAz6GA~~/AAAAARA~/FTDCRC2M6mViWQltKTDkgG0i-ZnUkAkscg0pJ4NVQzFudk2CvT9rOicOo3ztv7IBE3A_VLMGR12yemVkPwEaMAympXReBJjpQkDdJNYW4S_yHIH8X51QZ8H4O96wZa4ZGo_nMJBmvZt61JIR8Y2eqxkotxS9uiMkX6FBeuc9ehkQQVJCFhzZ8wZe7NqwC6oMxDF0CZzj1U1_s8EY_o9Kf26yOHiMCKEU-Jm5FGTUjSNiPrubwnGDgB7e5FW45I__UhjPxf_u9pBflMwhd9MUjME9qdU2I8YRuRw8I14nVgKhXxeUA1LPM8eDqDaME4c4yMh3S5tl3RbQ-g6u7ogUsI6wfD6HYVuBnx2GR1qThX3Ulet6i7FKuTfudizk0nF_4wwShgNmJ6FjD69aFi6OVRElgiz2kkn-a3Ozd7chUbs~
  3. 3“Bestsellers”→ Product pageclickom.us.laneige.com/f/a/4nDhbRJq15pBl9EgpNDCIA~~/AAAAARA~/fLg4E-Hmal6CmeXWBbX3auMS0B49qHN_9NnSymzyHP_8xrChPtBb05zr7hUTekEkx7oWVIy7iWB0t2-fe9V-nbXHNxS-iG52w0wGKHYFBwPYVAGyDg-cyQhjVBcqFHQkPl4jKShatOwI49DVc29QKV70j14tg4-MMVeWobG0h3Z1I0dpGSRbQ1JfM2BfNC3E1Z54-5RNviM1Kpl3CecdVtV3t79TuYiizJw4sX6mlUjUmrSsYshsgyqOpr0j7mB7tPlA_CcTRcmPjolj0qv7vjHOLXh2L9IMoCHSpH5Uc6x07wssN0oKPITqP9FQKRi-GzWiS0GDSxr9SvbR5abkdh5ZzVhxkuvInuH0fducueptl5_OAIJYoVr-fUYICi_8hABmKZqyyQgjoXtBrZSGwvP9Yny3PbKzKJVW_QTrvkc~
  4. 4“Skincare quiz”→ Quiz / diagnosticclickom.us.laneige.com/f/a/GxuZY1DF8lluXh7W3P60EQ~~/AAAAARA~/G3O_hqQl_0w8Dg7XEGEQIB_B0rnrCYHw9HJy3YaN0en5ATVk-UtX5-MoEgGmPBV0auhglRbIRVdClM4GehPkJmsBGvbAZXeJ9rcdHMI-r4M2_kJNIhCu7kcBOipk6UIf0r6906DDr0HO7WpFx4GkjcQcYUiWPe5NSaUcgmtkNGgJQEhanMK-nUHYrfl07X9zhQz6RH0_T3yy5pIb9-ogLAtvt04rWWWhWLjAqNPKTcsBt7INYokDCVNr4vXOhNGCQv4Hb9N-TH-_ws9-dsUPh2Q5MfOwv7KslLh3MOv0P58-AQTT4aB3AYxFROR6zLnIcsTyxR61ezGU-_aljXvwg38zBqh_7MqRzzMfpK2Q2EL5UGF6zfxhMP8RZxgzLFtwpPNe_TOEyu_XoQ8vyyklCvK0t_r7lAuvvfA4lprjOqw~
  5. 5“Offers”→ Product pageclickom.us.laneige.com/f/a/tBvdm_96R8HC-4pW4BVUbA~~/AAAAARA~/Amf5vVHBIkjQNmdX5sbZTqNdkbUjHNCDX4f-JnyyI3cDRkbVM1cYF02Rzj5biCeN0Bzyx1yOGhXKELY0hP-djIoMCphmBbe432uSSbLxFZ6PgyH6T35wOXSHs5vUL-LvXy4OzbLWlkQi0zDl1Xstq8MMYvMQSa1gJ04JnwixgS7xEPY6ZKR9tCgks0-jUB530AwWQX67MziTEPUBqkrIu9rXTq4BfPxQGD_leYRtvXGFkhIYAtZEZkPwRuvEM65k8j4xrsREZsvXG9SphKU2gqq9ceKbPiaB_iQXSH6ROdyNIMyohyLsoNsnqtmUqC1Dqo9lsC1w-e0moBbmgKIB9BzFeEb2Bj8p-SLUDAVHNiuYoaRNKuWQujgqEdjT4TIR88areNXd9hFln5MYQ5MHMw~~
  6. 6“20% OFF SUMMER IN THE CITY BUNDLE”→ Product pageclickom.us.laneige.com/f/a/ik3a-g38hvs3Zhlg2ZzCNg~~/AAAAARA~/meWvnIFBouwUHPiFUXFtB6evdytc_yT_oZzz5LsmSXMvTJxjJPrP_HBCPl1pquH_oDbyKB-I1kX4eh_U9uDWXlrp7HCDV0qNkgORjgqAQXPrlfvk8O4somKpBWYoazmY_j89TMe7Q1UqAwN241b4xxkY1eiI9vYBvYD96xn6XWnqYt8dHBr8m8ukSySUQNU-91jkW6eMgQwfQ5j6mD3J3eXBJJWf8tmtCJqjW4qAwS68szBeRGZQAzBMYpoKbnSwdez2BdzV_Y4vrLiticagp8Fl0IRgrZwzttWfFWWGdk-g5IA0t_hT_TxgcoRAZNCydIRPM9y1ENW6tv05UtaKI_dhZWnr2DuSzFhagXCgLyuEMqUNHgUNa4aZ6jALcwDjIJmQRZh3pHw03zBq5QIBWug-KVE2WmDVhA_zzOHTfto9vwCbc7VcDW3CRPnJqUAIAP7tfZlF4nw3GNOtt51o9kSFROI5ohR6sS_IPhJ4JNC775RpmIXuYBCoDQSz-NSh
  7. 7“THE PLUMPING GLOSS THAT GOES WITH ANYTHING - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/FmEf1QzkP7MNMXYYTJcR_w~~/AAAAARA~/BpJyrHDyLpPEvwvCjMBgIVnvlUcTtLJighPMfRTUMwdMTNo8L8403826uOT9oXF5fjAF9vbO7LwaaQ6m44uf_4OWxbZX2pe32T4iIAOmeqC_i6T0mUWfF8IdnpYM2ZdwFZJxiMVGpSZwQ18GXNgKNfpKlbrRf3AvdvtuwsrhCacDy5zUzXY_JijfD9oXoP2nvumpEQ_BXDAcgOkXAyVZ6DJMr-Xgh4wbVcvgiqHmq6dFiIGbGLAl_G4xEFYydui3cmhbyYH1zRYB5O8qwXI4nv4h6SoWhZvS8c9ahrYBD1JS7pSc8_wAM_emDYCb4V06I6UYsHISxVanAhSv3zQXUlhpG3IZl_Do0xGqB4HeXPd2WYUFOMtuTQffcpC66jSX5OPsUjXlDqA8R1uABUq5jGKmLktFF-wjiV5ybBUZdnhjco8BcORH1-JIcJKwZkKaQroEoKzKO5S5ln7j99M6vCUiEVe4OL1iZQ1W-DlC1yA32NOxV8TzNsN65T5Q7YMV
  8. 8“HOW TO USE - ALONE, PLUMPING BASE, GLOSSY TOPPER”→ Product pageclickom.us.laneige.com/f/a/1Z1bk3vL3MwbKP47lPSVnA~~/AAAAARA~/TbIoTumL8nVOJktVxg88u7Qn5T4DcGxEjDaMxTbDnVUberbl8F3XjE5Dev7kaycrTxWCF0VDCnsdHZcI9Hr5kdwm8z9JUkrAzjTHLdcqCK_-xMU9HmS4YOxpxwDkDi_yd875dNTBAA1zhsc3J2FnUcyBpZtoTjODqa4xYy1OYFjn5C-JSQ0RF5jP4xpe8bJWR38Gvev7AnjhaU9sGeLwQ128r3ragP3pPkjRBctBSa-XoT9ug9VHMhpjbsS03UfMNcxya57OMMvixb4yUnlKnCxo59Ubm_ljTL58h6cirawDMnZbXD9owmscDYp7p0xc3tizp0Fo24Sa__Sf-IzDoBpQE4MxBUHMB0gME6jyd-JfI-vagyy1h2iEwMOaZCTxpl3LyKuJL9qKJ5ZavTVldmpXeKYocG_Z_fUR3msXKTpSjFZWdxwNO_5vpjJTJdZgp1_luFi7q-OCvijghN5aVaIaC1aIDVzQc81XJSrehuMdPVuZLP02M4KVN2z_W07s
  9. 9“MIX & MATCH WITH YOUR LIP WARDROBE, FLUSH POP LIP PLUMPER - SHOP NOW”→ Quiz / diagnosticclickom.us.laneige.com/f/a/Lbtx7VMX3KgV-ACcN9VWRw~~/AAAAARA~/rKOEPAYiEHdU3opYqo-YrIhdW5h7uuV8PowiLnKWv9F6ctZIMGpZv87wYfJalXCV5y5N3IihLX-z9k_0fD-yfqyQxKouwDNDF3NbirHmxprq9J5djMcpGurH_zGp6uZgYarHhimh1Zq-CjeDPo1y3dRmCzrzg7LwEqHBr9MdVEuJ1O2mrsSpmUfWBucgI8csBLLzXVc3pKxKTO3yXLBr1x9I_JCr_Cx31CXWH6AAIMpQukR6sS75nWg0wdXmQ-hlVymYz71OKsxt3lpByuEWrEzolB25PPPouDJT00G7VaEARfRCd8fXHgylyjmK-uMuIzfLlFIfV2KageHYWAK2P_nr9Rtahtq54-X7gsYMGOOuNaZgiIT7yoV4SOaJM8234UjQdE4QQpWh78fnpIu_t_tKG_iUbnJs1VlgM4hzUaX9xzT7kcg4CN8lzAg67QZ-W1aQ9s8kvuaDZSrAPPtgfAi7KpwyHC-IVzGhfkGrvMzYjn8gRcPLyeSooXPYbyUr
  10. 10“FLUSH POP & GLAZE CRAZE - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/kQnkhcqMgQJKrKHHrhrxGw~~/AAAAARA~/IoJ4Rm2Ozeh5nf8gXWdKxAdAC8ni-RU8Gi7Sch1FRn8fEmXh1VyoUs_9isQjz0j-mU478zTKfRo7pywk7Di0K8o78p43LESoUvOwTk6G-2N87md6T8uGgGLsucKP8DtpPvLS7DFUidwS6_ARKBI0CClRC3c7Biqo76PbGGZhG_J4Z8RP6vGIqeLIoInXIa9O9i8j11sZfRj22qfWaYN5kP4g8XX7ZOJ6AHTrn4NPZ2-4JpvBnfTXm9r20-cSspc9TtQdckE1BgMHISt-U_OyphvTszFsgmWAbGwvULO-3TuIwB_FBr6sgmztKZOF1Z-0Zi6zERkh9a91Gx5_v2OEHl7LLdoyx1mIFCBG9R-mj9IRXhY8w39rSSBMuh4BGais0EarGluYJSVKqUz_M2uUAX0xy6ylU20SaDL0JDKnYtkANsSe3ibWwss8KUSnIrK7tOWh7gcoqe77nD50r702YKqxwfNK3_m2c4CwsRBS_Xm-dVoD_9JMwXwYuCJ6O_cq-6AZ-91wiB1p6Hz9u61X7A~~
  11. 11“FLUSH POP & LIP GLOWY BALM - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/FEf9LApOdvflBb4phf-nMQ~~/AAAAARA~/5tRhrXk0HeMp88IuT26zdJRcT6gMM-NUe13kEaZ4t4Gv1A_ZSMvQWLYfFElzohsw4up1fsJkS4cWkhPV6NSPPh7iJKErgU1tRptLEq0ZFOWDLbbLLmnpbD33v_N1m8mo8TJJzYqRXvq5I1GhmJ9M9hrgY-nK8PTviFOHn38EpaJisBaqliaUH98qdF4uHdE9s79J12aE6VaUzEKO0wBy1KbQs_VKkXc7sKQA7f1862rql5K4l8fsIBcR36sombXQlXNXhcyhU4y6WRCuUEmbNewoVLkx-EyubLjJa8jW0fOLkXaIOlsoJltri2Sx8lcNIbCA531XISrRfjQUVC3luMpgLzdWLe6yQ1zBzkb__yjVtsMRQfPd-2CFi1Dpi3QJa5ZzozUANkIPh83MRJF6s2gDzvCnG1-U7ntSqt0ovQqmavD1t4C8d3v_lMBJ9uqvqQtMDO6uIyV7MUulYAvFp7tQwgKHeaVPVSnJAeMBqfo~
  12. 12“FLUSH POP & JUICEPOP BOX LIP TINT - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/dUxsBdF7tmLRp35c41ShnQ~~/AAAAARA~/YKF3uD0IL4ucaMza-O14ww_Rxo8wvfHFjgHTgk4KPp4t2znB5ZjBsRi8tgCpbBa298LSjEu1-0BIVKXAZeBDQgoojwrzyrNiQcFMb1fvRayk2hYIvA1aNFSEep8iv9dwfAR_COIOMFqNqzS2_REFqTv2LVh88FYiX91Xz_TQygf5PpOgqcZ0eGP4MiPdOlI8StFhFF5Txuqfa_-4SajhTfHqf4QUiZK6-nQCiwFucYsye2zHYn1YiVxJwi9xJ2pN5xPuyzYctFBMY10mrMy64yl2Yx2B6um_pLZYDTr4N2Uc6L0iQeDWaY6Ul2G9fQGC4250GhdtbzF7D6K-6Xbds4V5DpNKUAFbnrZ_h8KrWVhTCIogCwOJmxPQMtum-1woqZ3t6c79piWR5DVoot-MrOVS3zjsOzfzHJuMwiKcOjahxG8zTqtyCVn6JjKdOtOSxyr8uTQrn2x0UUde2wI2k1pWuYTe2z_-TNEUwc4jJ14KLzkq5WAXEdK-145nHm4u
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Flush Pop gives instant plumping hydration & shine to every lip look”efficacy · unsubstantiated
  • “For fuller-looking lips, a natural flush, & a clear glossy finish”efficacy · unsubstantiated
Products featured
  • Flush Pop Lip Plumper Glosshero
  • Glaze Craze Tinted Lip Serum
  • Lip Glowy Balm
  • Lip Sleeping Mask
  • Summer in the City Bundle
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.