HappyCohortEnter app

LANEIGE/Travel Routine/email teardown

Take Balance Mode on Vacay

How LANEIGE built this send — a travel routine email shipped as product hero on Saturday at 9pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: LANEIGEcampaignPreheader: “Your oily skin reset, ready for travel ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Sat · 9pm
Format
Product hero
How this send compares
  • When LANEIGE does discount it averages 23.6% off — 2.8 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.63 for LANEIGE vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Travel Routine
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
TRAVEL-FRIENDLY OILY SKIN ROUTINE
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
Deadline-led
Expires Thu, Jul 16, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
clickom.us.laneige.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP NOW”→ Collection · primaryclickom.us.laneige.com/f/a/bCeyJT5lGqgG8kVws4bFfQ~~/AAAAARA~/xOIWLv3L1NQVvTgFYAbQESyfwzpK6S9Aa-FeAplu7Tb0QkyuWRW_TECnLBlk9AVCDW1xSUa2vCM61ARsFSSkSvZMmvxInA_l-iqZ9xtU6vRy7h9ybY7Tlh_ouyImHBpd55EHFyMBbDS_KlOTe8dGIWGZkqSRLNdGGYEKlHsKywWCaLtTn1a-PWdfkSSpvMnF0TYUaDCmZCuHgoSqEoft9MoGUHhirDNqaVWtimAGva9F2P-zZ-TpvN3Pi77njy46oxTS4afcWASGRGAs-s5Z_mJR3v_BjkAKXQK-2optwxNdzhzkAW0K8XkqS7lIXnRnbJ1ZZvmdZTijBZY9j1lgTAmiAKH6FAAXZ5byZnUU05M44ybnQ-jouAWJdQuJCqTA0OE0FRBFqO1rH8Jtda-SmKdUShVNtvg4Vs3V9sK7DNw~
  2. 2“New in”→ Product pageclickom.us.laneige.com/f/a/ZEosjk6DXEEgZ8_L81v4wQ~~/AAAAARA~/dEZjVLEPcLaJYJV3BmSz3OmSwossTgal1yNOAP4tBxBmzua-rnNLg539CO8dvQIGfRvfiE8kUMzM8I4kPW4Qg07RcU_9tcpuyXNU7aqTZJ61Phok0QkGK2eFSvpK6-HqrVA_ztODye3H46vWnl6I0vlc56vhuNHkfFZk-g8zHKp5qg249lxvnh_W7RHEJi2QLIuTOfV8Bm3Qqm1PPKIDNSvlOEilAGDMMxad79BW3r6H4ofWf_ARl4tFyx-ugaVMXwu3KczIpJsrCdZlsGOqNGzJiq3CQ0DfqJ9dgNKQ1wMpKvJQC7X1SH1FfL5uLh_C2QN4-331Zmdsf36hTu5RfpnoGuQ_YEs1OJZ3Ksay49rm5qtliHUCzcEOoUqyGQlpFV8mtCgz-RoI3kdGQCM0_9prYxjywurG3czr4jwdyh9jF5x3hqtcNbchMHfkaVOh
  3. 3“Bestsellers”→ Product pageclickom.us.laneige.com/f/a/jPZWsT0NE2OSbJSPGiOH5A~~/AAAAARA~/wS0BDTFZFYkpn_ixhAsJFB-BQeEDnII0W05mJ1XUpvM3HMmnctuU0OGG3JL84Mh9e15Ph1tZwC_D706bF5-UM21R77x_y4EzWVCtINkdYdn-SApHzgajHdnwGWjBa_5a-NZjWw9kWU4bXfLOzmA41Mhb1kHOTm5BJ6CGpWoER7Lq3vbUXpS6KARxSOIcBZB9UJmzCYLZvNP6sfbc0c4j1YtB9y1465w2GZtCKK9OTmndH7SfxSd7EL7hy2KKKyD_Xo0XCMqbyHkBIm6VWrO0dZvvgTIQQmKx8O8XfkhBaoblaYxprX3ezZmZPz95WXbbuhPZZa2L54MGaGNnTjcrRfInBUdnU2rJVZydEQ_L-JLK3t1sl5Bp5rr5G9OS7K_5kWGVbiackIHaesXgfnE_ubwF8PUBpoC6WYtWFwOkpW2PsryEWJHy7I3budgtE8YF
  4. 4“Skincare quiz”→ Quiz / diagnosticclickom.us.laneige.com/f/a/D2syK2d8Wz1WFbHeJ1XRrw~~/AAAAARA~/nLJrBrQYfhMqsg3tiAGMwBuqJDHEB4vEkmzOlk8bXaSzYPpyeI4V1gJF9tRTTbs7_7YIlwRT9GMU5oqzYv6H0xCoKx6S6Oi_XGBGWD9X2I8p_WdniWr5nC3VfosB83NGMGSgK1KFCuZuJk_1ejs8Xf7nLtaAYaF29P5oKe2Y-qT7KeW96TT5NFxklfL2dFAIzlScnNT4qbv6A4bBcZ6owKbWdlT7mdekqCTq5RXRsK77D_Cf76c79zK0nEHousvVF243_kp7NSjjr4mVA8TZYa87KdhaveNTjyYsa1jDLBonJca8GXhbWc89_I7bIbkYWt0cDX-e39CaugzHiKaYvPU8itoOdu-f6HytJPxpNfkm8IlfQjPB0yZFVx6EZOTCrKeyt19lQuN979iwfmvKSZ6SzpLo5EdrzhkNJs5vwm_mNFZM3i0TmVFeFBixF8D7
  5. 5“Offers”→ Product pageclickom.us.laneige.com/f/a/1kW1jJnGSL6TtcpN8xyAqg~~/AAAAARA~/CQUgA8Tlgjy_NYD7zSvvKndonTcHrqzw0l59NNr8yqqQ63byGEcz-ZY7AyyvEo3GJilQXV58DNoceIAjipEEb5jasy1S5xvrSgLDnXY8NtYMIQLrtrQigoLHF225koGuWEKyfytMmKqAVJdL3ly1pGizNWrOD0UN2uyGxb1hr18RPq4nQpEnlIfsumxsKlGNUIYokPplMaPd62AL0hPWnIm4qzgBWCUTdGvm3DtjAoIdl8A44oMFdZ2NHl3pONJMe_F4tU9xxnNmsFB4oC8NboNwdykQU3nHGqRNtzxI5j1IKJjuNZcKn0TSmjZRHx_EQEhLdX5RMb-quUCz8EQGOcUhzw5qmtO_4rkfm90WMg0_l44q0aUr-oujM3TcGSx7X7BOglkWEUfISivlhvKpj3vZWDvJXS1XmuEj2LIr-OE~
  6. 6“FREE LONG WEEKEND TRAVEL SETS W/ ORDERS $60+ & $80+ - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/sr3okGQavL4CEXxiiVfwDg~~/AAAAARA~/gYTkFMQRQpK3biokwLstrQCTozpgP10_T_o14u7tzShvE6IzGvMU-2bAv_v-tRuzSyohf-j3cpZQpZg4iJQaJpy4TSSBQ-DsfqKXlqmYILeSogLCa2DlhF5oWQIO2SIWN-ML0yKNql5bSOwfvoQ4Gd0wtzblmXZ_hs1hZFH29t3scbfz3KTcAIYGEDSCrBfDlEVKT7rAwyAMg1qRFOvAn61sOLEx4FDsigFkd82SZEeJGZPmkCUTZCc1ncxcGhEyx8vYjNVqr7lsFz_JJsnAu7OC4Al_ZGHjEZxcCYbnRfQMf1MucE0aFnm9da9kXWeznfHcoUGP8DA2GUZTOekL3NySS7zJ3OUwkQG9IdhQmCTVBL5r5kp5w0cA8xzHm4uGnqiG_Xex-5gf8ds4w3_SS5Kp5VKC5wV09jJTnUNRIdPrLQ71jeKgFYBUGhYpeWDkKVgpX9Q0gpDq1_lKEpf0gLplP0t5EfMhM2vDrpx10c1bC8qr_oCZS-Ohubu6rmvq
  7. 7“TRAVEL-FRIENDLY OILY SKIN ROUTINE - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/Nybid2_EwCqrlTDO3y27mA~~/AAAAARA~/9B1oIePI-FVvjHCCKKw2hNUggc-cGEevOARhOsd50iok4RATfdD2nJq5ZvknV2lXiz-c5l23OqZIP2bNr9xafql6d4bXZhvhp4iqJtyM_DzpG-wC7qzW19J2WMZhQgfwpBfsHsm5hrnPyAqAsY9X7WFWZkd5lPkvDK4W1gZPacSlg-5Q8gXJeX7YMZD5DNuRZ4HsM6VJibpZZYbe-07Buvac28_IVfGWItbtOH4Wz4tzS2zppiZ8VTVbYQ5iSiVcvyXDtxUrB6Gikf9LFndh7U6iWp2mlnZ2smF0ZHKa87QvZfQ09cm3ZK8xC6aV0T72N0X5xSQN2sAHmqGVP2b54EOpbEXsPyXiHGohMKjlGEkATv4oNTTmHrrb_IiPx6B2cQ0_ugvY79iaZHtBK_-pcx6qqEyfVjVdEq9JpmB9cAsFi9mPJ1K_cQC3SMRHwXX0O0u22G3LKusPnE7Lcxh8mEb5q6sVmEuPZDupI7NG-RinREfEiwF3ALvqvqgOw88UqQbZNK7Ca4MNShYOw1Osnw~~
  8. 8“WHAT'S INSIDE - BALANCE MODE INTRO KIT - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/KbBks0HvZHRHaZvC1GXljA~~/AAAAARA~/eNnZ52al42OhcxIOopTXKSzFAg6ciDEunAu49M0SStrCIF2RMMLlsTw2XU1rwMWQyzzpA_CRXQtXjU_1tsm-cCPZZulIRFsk0i-KJRBuEaFXwP8Xmvgtr8aY5GSbDAHuUx5MXeCaRnsrKdftFOsOZs3EjK8oiF7UYSBaMhwNg1sWOF5pTqZU2X7z4FW7kpd9sa20SSzLEvtrpyx6WzpfN5lpyWjRSkTRAdRhrEFN1Wsxo0CLu7N89mbWC-0bCB_B2dJeqqCzHwO39ZY3N4PBb0XwuHuthDlv_5ZU1s181CqmHU1-oGg136XWc47QPpsEW2eB01miaTf1yc2TacjV2GwGrGQXJ5Ku4VvXoOMxH1974eBr14Pp5CGrdicPVKxFZBp3B3DNRsAzyuV9Cq2iKFECt4nE3ynXdCWP3vzQ5dVXOkhaI5tmJqd-6iH5-AviYpCdY7J4dok11-u6C-FUGckkcW3_NAwEUzybcNAgGDERMja7SRTouOeZ_PT8rsplshw73QJ4cks3w1dm8ejswA~~
  9. 9“ENJOY A LONG-WEEKEND SET WITH ORDERS $60+ & $80+ - SHOP NOW”→ Product pageclickom.us.laneige.com/f/a/KoxGITHZd3LLVhEqD5iEbQ~~/AAAAARA~/9HrbFdgLU4_uO2d5uOwWCK8OJ3_TdC9Hqb-jzuZfxT7Nm8zSafKVgeQCSy_EY51DEtpYkpVC6o4Y_KHVsQKfOhz54O5CWLFqWq3p_ijhsAJVnk2VFKcHnn2jgDaON8xzM_KvIwAGVZzPK7fJbEaLsPs_w9-IKiXA0IxxV56FKi1QiyiSmgw33qYDl9sRu5pqaAYGWbFS45tfwVXNSXTZ0zmC0cbmZXXi2e7Od8cbRDl1H8V2EAhMzg48oeTjBjVdmEaz-j8iSGTOJ6rvWmQHYrZaQ8BgZj7Lb-0PEX2Pl56YPsKudQ3tkPIJkTwzXfZdjm0licJ0uMa0MUuJz5hmUD61Y1K-4yGBHOnJK64JKx7h50dhDUJTKnHHIWkX-vEvGHgOB-Hz6adxnmm_6ZTJXsGZ_XXjPn5nFaJIGJTF-Veg832ErDuxbKb_QFcG8VUB9KoQX4-JoHuOVPul33DkkbKKYL5tXMVFGRGuH7Pi9tTjstSMm78esYkqHzyagIEk
  10. 10“Free shipping”→ Product pageclickom.us.laneige.com/f/a/sqGuxHbx0TOyObfM7dq79g~~/AAAAARA~/6UcwvME9b5P_KalgoL-TD197BPtcbp-_UWzrG_2E_KZyyGV3J2lxvWgVHj-HxBwJIG6aRd_1Kh6NCKsE2r07Gd1BbwvE4MMYs0_O524dAVzXyHnnm2gCcqKmDZsKOfO6iH307B0tq-gC_LDo16vY11A29EtVP75GjAP4FvHKoza2fTMHwS3t813Sn-20oGvQzKB9ZRturcfGO8lD85z-SI_sp4sUbU4xdpmaITG3yjCxvvYDrxl1LiMygVtlKDhY3Yr38WtDUlY5YdRPtjorGEKuPosUFE2C1rrtf99Qk3cBRzHsRjrJ0EL2qmTr9OZCNB5YeVWURlAFBecykTvmwmOmhq-WEbIrB_o4IvcEhZwNiiWQSjnoUQmFj7AFzztMvIF-A-4fRJ2bp1A66Urfb07K4JSg-Rw8XTd-1tVqLPg~
  11. 11“Free samples”→ Product pageclickom.us.laneige.com/f/a/6EyVVq7Z-7uX8koQLvqLJg~~/AAAAARA~/QtI3iHxJZhgEBqHqClmzFZlSOkc3o5baH1ppQcKTPl9uKT6nfq5I9daKAa55OxO8C6kL1-1L7e834LM72he1IIsa3NtwmTsHuEAPOvG2czGMfvaTrT3XsdaPKC02lN5D6METDIb4_SQmZ9ZuURsjBSTdE1dBM1jBQ6hEtcvplBZpKM-u2kbKqnECdrhCw-WwTuEeWoQqlJ0UYFz9PxERUdOPCBM7mQLPULfUCgpJU3kfbPw15b5OiRrwg7SUk29E67X7zCPv7X6-uxLC3a437qHVznjj3ShJNQxLkBhvLlD93stDCuXMpwx1iSdmnyEYuJN0J29_4C73kOmursC5q0LsYRjhsW6H25a0zUAr3GZS61B537SnhJ1_O74BAmheahVS45PHwFXdUTWJKLLHuaYthKLE75tszG-BKJuLwi4~
  12. 12“Dewy skin rewards”→ Product pageclickom.us.laneige.com/f/a/TAiGhaak5PjJ37NOVnYkPw~~/AAAAARA~/eLugr-9yZAubXiq9cYqumaPHuwODnqkt0cAIMju98YrCYiA2Wd7XqPkFN2YhgiIFqXRlJaPMAjuGaXk2ca8yPU8j3vDeIagxpTyC8aWA8G0q6ye7H5-yoh-JSP9wNPTP9N9K0M1LcpZ01hPYQBAgisjUuYxl--TQuOK5z-lzJdGwtrNz72HDoxBaf8Zh2YOMRr33DsLoS-ZbfKKbif2SUxAjim_GplrUW1BC90rXjnfTZjhQfHjOGrXFQgn_Y8_P3E6UfQgRDBdAq5XkVI-D6-5Usn98VlyhpEY6FTL59jijm-PuTd1Ok5UCkg23Ma3tipF2dZ9dyLi8OeoBFSM3CHW5O1lk1ZP7C8jr4mJnTAjrPZ8dhw5D4xM4Zv0k7nwCDFj1pCUUsbfKagSLZyFyT3u33PIj_Dk6-d0mpoOpSWeGFzPSrB2qnab4keiVyK0l
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Gently exfoliate skin & unclog pores”efficacy · unsubstantiated
  • “Purify pores & instantly smooth skin”efficacy · unsubstantiated
  • “Balance oil and hydration levels & visibly minimize pores”efficacy · unsubstantiated
Products featured
  • Balance Mode Intro Kithero
  • Balance Mode Rice Foaming Deep Cleanser
  • Balance Mode Pore Polishing Peel-Off Mask
  • Balance Mode Shine Control Weightless Moisturizer
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.