How KVD Beauty built this send — a back in stock email shipped as product hero on Friday at 8pm, carrying a 60% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
60% off — 39.3 points deeper than the tracked set average of 20.7% (this brand averages 28.5% when it discounts).
Voice warmth 0.55 for KVD Beauty vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Back In Stock
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
BACK IN STOCK — DAZZLE STICK
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
60% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP DAZZLE STICK”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
8pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“One swipe for full impact shimmer”efficacy · unsubstantiated
“Every shade is built for instant payoff”efficacy · unsubstantiated
“No primer needed”efficacy · unsubstantiated
Products featured
Dazzle Long-Wear Eyeshadow Stickrestock
Last Chance Icons Collectionbestseller
HappyCohort
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