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Kush Queen/Discount Led/email teardown

Get toasted, not roasted

How Kush Queen built this send — a discount led email shipped as product hero on Saturday at 12am, carrying a 50% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Kush QueencampaignPreheader: “50% Off everything you need for the weekend ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
50% off
Voice warmth
0.70
Sent
Sat · 12am
Format
Product hero
How this send compares
  • 50% off — 29.3 points deeper than the tracked set average of 20.7% (this brand averages 50.0% when it discounts).
  • Voice warmth 0.75 for Kush Queen vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Holiday Gifting
Hero headline
Get Toasted, Not Roasted
Emotional appeal
humor
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop 50% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Full-Spectrum Hemp Extract”ingredient · unsubstantiated
  • “Vegan | Handmade | Non-GMO | Gluten Free | Lab Tested”ingredient · unsubstantiated
  • “Peace of Mind, Guaranteed. Lost, damaged, stolen — we'll replace it. On us.”guarantee · substantiated
Products featured
  • Black Magic CBD Bath Bomb
  • Mystery Delta 9 THC + CBD Gummies
  • Bôost Liquid THC Concentrate
  • Relieve CBD Bath Bomb
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.