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Kollo Health/Joint Mobility/email teardown

The summer you keep up, not sit out ☀️

How Kollo Health built this send — a joint mobility email shipped as product hero on Sunday at 2pm, carrying a 25% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: Kollo HealthcampaignPreheader: “Say yes to more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.72
Sent
Sun · 2pm
Format
Product hero
How this send compares
  • 25% off — 4.3 points deeper than the tracked set average of 20.7% (this brand averages 20.8% when it discounts).
  • Voice warmth 0.75 for Kollo Health vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Joint Mobility
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Subscribe And Save
Hero headline
Summer of Sports
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop Now”→ Product page · primaryctrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_0
  2. 2“A summer worth showing up for”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_1
  3. 3“Subscribe & save”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_2
  4. 4“As seen on...”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_3
  5. 5“Kollo Health”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_4
  6. 6“Button Text”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_5
  7. 7“Custom”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_6
  8. 8“Custom”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_8
  9. 9“Custom”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_9
  10. 10“Button Text”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_11
  11. 11“Custom”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_12
  12. 12“Custom”→ Product pagectrk.klclick.com/l/01KXBAB9SXAY2208RN7EHYWVN0_14
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Flex+ eases joint discomfort at the source”efficacy · unsubstantiated
  • “Many feeling a difference in as little as 5–7 days”efficacy · unsubstantiated
  • “The most awarded liquid collagen in the UK with 50+ awards”ranking · unsubstantiated
  • “Rated Excellent on Trustpilot”social proof · substantiated
Products featured
  • Flex+ Joint Care Supplementhero
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.