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KilgourMD/Clinical Results/email teardown

We’ll let that data do the talking.

How KilgourMD built this send — a clinical results email shipped as editorial / long-form on Monday at 9pm, carrying a full-price send (no offer). Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: KilgourMDcampaignPreheader: “Clinical trial results inside.”
Offer
Full price
Voice warmth
0.45
Sent
Mon · 9pm
Format
Editorial / long-form
How this send compares
  • When KilgourMD does discount it averages 33.4% off — 12.7 points deeper than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.56 for KilgourMD vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Dermatology Formulation
Hero headline
Rooted in Science. Backed by Clinical Results.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.40
RestrainedExuberant

Reading grade 11.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop KilgourMD”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1“Shop KilgourMD”→ Product page · primaryctrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_0
  2. 2“Many hair growth brands rely on consumer perception studies—that is, surveys tha”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_1
  3. 3“Typical Consumer Perception Study This Clinical Trial Self-reported surveys Subj”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_2
  4. 4“CLINICAL RESULTS 214% increase in hair growth Almost two times higher than resul”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_3
  5. 5“10,200+ new hairs in 90 days Comparable to the results of one transplant.”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_4
  6. 6“95% saw visible results by week 6 Without scalp burn or dependency.”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_5
  7. 7“Your scalp deserves evidence, not empty promises. Shop KilgourMD Results reflect”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_6
  8. 8“Formulated for Women Rooted in Dermatology”→ Product pagectrk.klclick.com/l/01KXENB81M3JTYKQ2D4DG0ZTXN_7
  9. 9“Shop the System”→ Collection
  10. 10“Learn the Science”→ Content / blog
  11. 11“Log In”→ Homepage
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Monday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “214% increase in hair growth — almost two times higher than results from the leading alternative.”efficacy · substantiated
  • “10,200+ new hairs in 90 days — comparable to the results of one transplant.”efficacy · substantiated
  • “95% saw visible results by week 6 without scalp burn or dependency.”efficacy · substantiated
  • “60.3% experienced less shedding by Day 120.”efficacy · substantiated
  • “53% demonstrated clinically significant regrowth by Day 120, as assessed by a board-certified dermatologist.”efficacy · substantiated
  • “Independent, third-party clinical trial with objective measurements (hair count, expert grading) evaluated by trained clinicians using standardized methods.”efficacy · substantiated
Products featured
  • The Treatment Scalp Serumhero
  • The Prevention Scalp Serum
  • The KilgourMD Bundle
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.