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L'équipe Kadalys/Summer Sale/email teardown

☀️ Les Soldes Kadalys sont ouvertes

How L'équipe Kadalys built this send — a summer sale email shipped as mixed / modular on Wednesday at 6am, carrying a 90% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: KADALYScampaignPreheader: “Édition limitée, Last Chance et essentiels de l'été à prix doux. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
90% off
Voice warmth
0.75
Sent
Wed · 6am
Format
Mixed / modular
How this send compares
  • 90% off — 69.3 points deeper than the tracked set average of 20.7% (this brand averages 50.0% when it discounts).
  • Voice warmth 0.73 for L'équipe Kadalys vs 0.69 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Summer Sale
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Sustainability
Hero headline
Les Soldes Kadalys sont ouvertes
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
90% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Profiter des soldes”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
6am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Bio-actif de Banane Jaune pour nourrir, apaiser et sublimer la peau”ingredient · unsubstantiated
  • “Sustainable Banana Science”sustainability · unsubstantiated
  • “Origine Naturelle – Vegan”ingredient · substantiated
  • “Nos actifs brevetés (patented actives)”ingredient · substantiated
Products featured
  • Banana Sun Duo (Gelée Nacrée Après-Soleil + Lait Corps Nourrissant SOS)new
  • Gelée Nacrée Après-Soleil (After Sun Shimmer Jelly Lotion)hero
  • Lait Corps Nourrissant SOS (Nourishing Body Lotion)
  • Banana Detox Masque Désincrustant (Pore Clearing Mask)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.