K18Hair / Discount Led / email teardown
save 10% on healthy hair How K18Hair built this send — a discount led email shipped as product hero on Saturday at 6pm, carrying a 10% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Sat, Jul 11, 2026 From: K18Hair flow Preheader: “Power your routine for less ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
10% off — 10.7 points shallower than the tracked set average of 20.7% (this brand averages 10.0% when it discounts).Voice warmth 0.65 for K18Hair vs 0.69 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Routine Education
Hero headline
10% off your cart
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.72
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1 “SHOP NOW” → Collection · primary ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_0 2 “bestsellers” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_1 3 “rewards” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_2 4 “FREE SHIPPING OVER $50” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_3 5 “Shop Now” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_4 6 “Take The Quiz” → Quiz / diagnostic ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_5 7 “See The Results” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_6 8 “mix + match minis” → Quiz / diagnostic ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_7 9 “Image of Mini Leave-In Molecular Repair Hair Mask” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_8 10 “Shop now” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_9 11 “Image of Mini AirWash™ Dry Shampoo” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_10 12 “Shop now” → Product page ctrk.klclick.com/l/01KX95KEAFA7AKZ9VNKY8BNZQP_11 05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“patented K18PEPTIDE™ powers deeper + lasting repair” efficacy · substantiated “results in one 4-minute use” efficacy · unsubstantiated “hair like new — powered by biotech” efficacy · unsubstantiated Products featured
Mini Leave-In Molecular Repair Hair Mask Mini AirWash™ Dry Shampoo Mini Molecular Repair Hair Oil Mini PEPTIDE PREP™ Detox Shampoo HappyCohort
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Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from K18Hair → All discount led emails → All % off offers →