How Julep built this send β a bundle discount email shipped as product hero on Tuesday at 11pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Julep does discount it averages 37.0% off β 16.3 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.65 for Julep vs 0.69 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Build Your Own Eyeshadow 101 Kit
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 9, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop With Code [redacted]β
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Eyeshadow 10 Creme to Powder Eyeshadow Stickhero
So Plush Plumper Lip Gloss in Easy Breezy
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