How Jeffree Star Cosmetics built this send β a restock alert email shipped as product hero on Thursday at 6pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When Jeffree Star Cosmetics does discount it averages 30.6% off β 9.8 points deeper than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.70 for Jeffree Star Cosmetics vs 0.69 across the set β right on the set median.
01
Message & creative
Message theme
Restock Alert
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Waterproof Performance
Hero headline
BACK IN BLACK
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.