HappyCohortEnter app

innisfree/Gift With Purchase/email teardown

Try Our NEW Sunscreen Serum FREE

How innisfree built this send — a gift with purchase email shipped as product hero on Monday at 5pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “With any moisturizer purchase ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.60
Sent
Mon · 5pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 18.6% off — 2.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
THE SPF YOU'LL COMMIT TO DAILY
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
Deadline-led
Expires Sat, Aug 1, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP MOISTURIZERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP MOISTURIZERS”→ Collection · primaryclickom.us.innisfree.com/f/a/ZPFvjztqlR5dR8uoKmUj9w~~/AAAAARA~/r6R2PX76L2nxF2S7ov7OIDBodfnBuWRa34TCFGw-LTPpcmgrDbNgIuDw1Zzpfo2Shmbyvitq7An3hwxb2wlu3h5-ofvPZVQV_G9nfQH2N7dM3iWv3xFvRzmiY8RWj4NI7WguATMYb_PUq2z0cb5IDvBR0NtbpaP2KrPAhHM2gVcfiAsRPYUlgcfKWj6wBG05qj0rXy57a0BsMIc_e6xXwRLk949oSN1BoCLRydKq0VXm5I76cC5p3Ez61KMacRqev60-6EikyyU2tScwWl4PcZfMi-cgZqvmzmWmoyXl3D3B6peO_DoVzC5--xa_Xda9V1Swp3XZKyeOZzvoCpC4SGJ2V1xJzXsQgCBv4MYgAf7UK0FFcObkLJN7lfU4SgbbnUy276dt9czM3MS3qZDF_encN7_BbSWvjCjBZWBoBm0xQ5YnpNUND3og8b9m00yCmwWOXiiB_gEedqJ9tw2iqA~~
  2. 2“New in”→ Product pageclickom.us.innisfree.com/f/a/oeH3-U5qgczPQPBp72upqg~~/AAAAARA~/D8n8PSabtl2b-a7OyEaxdys78YYP1kC046t29IpdkVRvVT9t-f4hNxjDbP8ulHOc2x2nfjRVKrV7SNiVvkr6-dpRFJk15l1d7v7QDQp--uNCw41EmMiWV_xth7dRGddtlHxkAL_Z8HbaAbmzEsJ87RTJtWo2r7JMT7YrAAVZfVm-ZeC4QYVBW6BD4Ge1b1nHFXTGZZvYTTOmS8UjMXRpfuHHofcv6XDxqvnRZ2jJcujHuy2KKVqi4NtcCqbWyi0QCIwax2poYcHotA5atn_QHFFMJqpBQak6fWnRHMF2i5NPGkhXCuPC5zeQKAgYH9_8IVEm8k0tW1VuNv10O7GxI-imLa5rYpLbO_VVvt0tNPVy_qrXQUZQGu4Hek4vWyjkG4OPNIpcDl-dWwP82MSegAaSsJm1H6ByhIARMNuQSQKcnzpJdnqmRo5QvHNhKhfW0OIdccjKP6aW_r56OFCGPg~~
  3. 3“Bestsellers”→ Product pageclickom.us.innisfree.com/f/a/NkWqUlsDbVI0DCNZstsiUg~~/AAAAARA~/G15IvrCaT1_35apx8Ip6ZGTDiBLolf8h67y_cdSck-Zo0D8yhhvjkqk85uymqcHDRms1u6AYVbNO5ZC8hwNnCwwXHF0g36skOoQAXoj6HgLV0sDVQI5PvZN-gfYTPJoO7BgbkgY8cDcimNORM1OxRjhEhqNXGJDLyBgx8J_LbS2L6aJj-thaszZHQGuNUTX1v-ZiNJ8hZRi_aMOfFKwAFfwiBwVDP9k2Ce7uCxPwQSPRvNlMXJ0mJXWgjYHpglGumIAMVpU7Oz0Yfw0WI9-gSJZacoPTNdxJaYAJmoIHG67SvvLb4gWlhnh-9_kCsMFNtdeocT3N6b9ZwqDO84r2l90vhhrgFRpRcRblm8iCq6eLbTwZFtqv_UD0TlZ0lShH-wkR_AB_GUuLEmZ_plUPL2AjxSJytiN685HQJLkct4vYvYVC7Dq7Fk5ssOhF2b93rOAzLJE8WnyvL1WJRnTn4g~~
  4. 4“Skincare quiz”→ Quiz / diagnosticclickom.us.innisfree.com/f/a/BrAJB69DD-jCNHWjWxB7mQ~~/AAAAARA~/Hp_PJS90BX3FKzlh_pRLhKU0LnI821v4iDYdTzTv3D-AKi5J9rgfJwJfzSuS_qCvXloPLigMkta_a1XnDbhEE5z16VdJ1kfwB1VpyeMeP28R33vksLbUcFMuYIMrYIZcFOeBk6smWI-oCKD1-Xqu2txouSEb7Mu09qNBpskL8ejrCOxuX7iEt-hqEWa-QWuoEbs21wUMhY6Mghav87JSLDjXowaiincotDGyCdFZPbnH7b2SPF0nXrQ3fZl8y8amXczMZA47mMKpDyIniuivSCeWuXsz9NUSyFmGYa6cqh4zWrRLMNwq7yGNVTl3CC_O-E_49SP08DOJjgRU-DO7-a2cjV0gAViM5aS7J05xcK9hhAvSQJ35ssob08O8gY69RmCJ-PL2MMAsNfmkf1tS-KTClyS8LoTLOjJWE0V1MckX6DYfk8sIJ3UnSxTTooXHzK0gKRTEmclygnSz48ncRQ~~
  5. 5“Offers”→ Product pageclickom.us.innisfree.com/f/a/-qeUMbhGvuo65eipXiPiig~~/AAAAARA~/bVeN4EaZJ50hVIgSjZFxDVgT8WXJOy6pCnlw9ftHqVL4ilAP-PHQfwGsVt6fw5KUZOMyx7YA_ygiW9DAmMBpF2CYkFvYqsBCSPqTHZ_u6EQLptaXdl7HvrRVgFI7248JVl_dbOBcPMjL5tGIUDpqSkJygWcR58CLJ6pISUFgN_GvlDG4fPDRUda1VMcvrTV4ynO-vlJJ8E7Qdio19217tXli7OI8zKpeD5Ptofq93FmzHEwJV7flduoet8rjVMb1kPFdmgzvtETuana6XuPpCegshTS6S3R6Aw5OC96DXbp-I0GqwE5eDIB7qiMn6PPcCxcVO34kGXpe9fZXbrY51iMUVgZKsYxtJwT1XTNHnFY0wh5jhO00v8eGKpzM8kd7oVb-hVNyZDYIwEJ4H07mxuSVQTWre8nhxJuHZ_9Y3epp5tuaBEezumsx2CiBIzlD
  6. 6“FREE JET SET GLOW ROUTINE + TRAVEL POUCH WITH ORDERS $65+ AND $85+”→ Product pageclickom.us.innisfree.com/f/a/EKHvQroAj-fgUGhNBLHpTg~~/AAAAARA~/kPi6AxwGuvFcvjLuxrj4l_FHWbSKo-KGHDIEpX1AJRCXVzaaxnO61fZcy2ry1JrliMEp7XTQOR_osQbTcMn_O8KJsYwbJh2ognXwK1EZViBrnULglrSV-lQX5aVXwjXoLluQ9lo_9HWgJ1YO50_fCEo93rs3pihODthLQb_40uBg4qW8aWsICga88BgW23jhzAQ3hA0lfIUY7AkNedcXDEHfmmdFgggsMfTZqG55nWPr3VKZeu8e8WBUVaI3RdsQIVrAHBoc-xVp8JDMbxRSPa1KiP3mgKK0xyhmH03w-YysJxjQqmOLGl5nFDPABWP79OCjnUG32pT580Pm7JtAyNrXweG8xbYLIbj4zHGZDDc80RVrgwlQLRFGjG43pcYJwGWyopOC04kDgnMgZzGdHt-TplwFm5OkRnyO42qDFvTangiuh4Qgl6USILJiDMHIRpRrCuc_P9Hi2fiL3otZSluouuFY-Nx4oQkAd_Y6oAMtguheZpr5na43v8kfUXbvgT-aWWhLTlirijXkQV3ekw~~
  7. 7“FREE MINI GREEN TEA SUNSCREEN SERUM WITH MOISTURIZER PURCHASE”→ Product pageclickom.us.innisfree.com/f/a/Q9rOjsXCicbe153mUsPf_A~~/AAAAARA~/SwdM4tg7UsYJlVgVaTYNzQmBG4Q0hz5PPFzE0m4KmhO2g1h_Zb-bxkvEeroWDSQjA2ms8t6CqVMcyuKDE1LxarZuqtrsmXyT-oTTi5GFrrVVG_6o9ZqHelC8Zk78vcuY4XdjbFnhUnqu3xy6PlwjDoGTM5Fz1pvbAOl-GGuJ3Qi4fYvbRY-9Q46DxCq7UFVSpwRJ5HSX_BcUsI65GnGEcfKtCvWycXx1e0B6cm33xa7EBKQO4brE5DyQz7oFsqwY_wPpJHgmQAPN3tv0rcXc4RRq12nEETSjYB9nXyVT4no8NCoZpOxii6tepWvmgqa_Sayl-fhLNc2LMsr4zCZtSX_lxG94WVPJSdU7DBYXk1gBLi9xSNMoRPwBtlOaTCRzBXP2skEm9wc09G_l9BiqWliLDKbLL0HUOO9juF-xMKHqPFfg_CAr1amiqdiGkAmqOWaVCsHPIZQFP_vNIEbW7RqEUxv3HCa9GR7gHW2IAk9DgEdWGbtAe3qJn9KbIlI_Q7vrvoUNWQrPKuiIuil5Mw~~
  8. 8“Free shipping”→ Product pageclickom.us.innisfree.com/f/a/8kO_gXcC8mgsZgUeKqHgvA~~/AAAAARA~/JYkka-zjzfNA6Et33JAtiMM7ujE57oTWATLBsHnTURKojGc6yPHM1M3dDW3aw8A5DhB7Emx4kh1lx7f_zH1lM8gC7mXwVYwJ96_zkgl0IJE3z-Rds2LcKoMyj6zvYLv6Pcdy-tHH00LaS9rlPfD0UbyzT9K1E9Np9sChq2Jk_84iIL6NFwK_QPH0nXXvf-i0w1_W4qDY7_qhGwaBwoKJnp-dVn4bQ7UZxhgXpxQ3GynXfZmtJuCV9QMU0mYAsDUulZMc1_M9pJRgWorBEXrzPpL0TrXmrpkprtfWFtPe8515syJuOqNTIdM7tHsN2hAvcwE9wHOzoRxgPCH-ipfUPLf_v-CEUZYj5ZCzkmGh4R3iLR0NFhX_Wf9EzzE4Zz2HarCKLzRVH8cLAkJEzKCxcPEks8yw3uVe7FE6dwmhtuC676WTgHrHui_bAeCodb84
  9. 9“Free samples”→ Product pageclickom.us.innisfree.com/f/a/_0TXIdSDUx4Xg3131iGX2g~~/AAAAARA~/vMlCftWLNN2XyJWhJQbfRwWsHaBXW91sWvmPwQLR-REtPWDZvwRxST8AEM-0q66OQmxlj85A51DhjArLD4BWGHDzxz2ZC3E5aT2pcqkkocHr95Iw9RPUkxvE80GQfI_7fVlLMQmbi8rUADYupDgxLMPS5HJBs8lsESWU_QpLCI2KD8rG4GxplJqegGb_4Im-J8RzZqb_N1U7Ufsx_oAK68rD0UaJ_X5_6qbetwxoueZ4OapMYnmb_1GEi_EGY_c4YHguEgvY9KruoZLWs_7BlRpwKkpDQzOmgkCpHNX1roeqVaJ9lF3xadYhN5OI_j4KQ-BAAQAyeij0utV2YQ7dWcHzznhGdtrUUYs8fVx9Pb05swiEclshbCgbOGAhWayEtR5Zkdqiw2e5DM4CdzUs7EqKwwXS729TLasMUoJB7FWrJdJQJLdxePvrUpUAMABS
  10. 10“innisfree rewards”→ Product pageclickom.us.innisfree.com/f/a/J66POai3v-8TVCa92IqPpQ~~/AAAAARA~/e09Po2TiKjwH42qe5I5ufXWajaT9V4fx6XOHC8yTMMvQih47XYshJDcU18S_MuwolrBMW73F0r_7wUHKYcfwLUkgLFtwyXMSDry0gAOWXg_ndGFBloLn7X6su9jNq8c83xOd155bdol5uMoiEgY41ZDKqgBB96f9vNI9UMFcc3SzTMvAsYzh7W-fktgNmIlMepodobNbMOeehFiB1ctjxYg_QI81XoM5jAHLwRJEXdRnPR1_7mJf_g8YI_Hh3SX5xbisVLuWEAR2OBivODx-gsFRhcFFnrp82cwrkhgvmDSh89A1qYJ_LqN1OGN0chjSh0Y2eh0sGy5Hx2RLwyGf-gixdhZT8SFW5rwL2g46VBd4Kcb7kAe7DDhyrZ1NRw3MxDL6kMXaD83NP-c46citafu04ORgFmHSsDE-6t3hv6Hm0MMEZGEsv1sM2o0F76HY
  11. 11“Give $15. Get $15.”→ Product pageclickom.us.innisfree.com/f/a/fo4GZpyFcAazxwVQozGYNg~~/AAAAARA~/0yRqciNBOGkAUwHCJ0yTJrbd6H5pBLdtEfc6N8tHKGkpa7QLciauvaUlItXaH47DpheYvFXcRKX1hJlm5-d0Mm1zmWuNGBRpsuu43f9Fg4EF7s7r7I1L51uc1NaiVix6khsYpswB6j-grnAFU00DabTtkOP30E0Uy7w18aH82fPJa-img4dmfIm8EkMaSl4pp-QpODgwMolInILB6tAlbdItLXOk5H5leW1Y2-7VvGdSN7QpqPD9scVo99mPLcCvMY_WDuNppx8pehIJZdQDIdbz2lYFeaHwuw2qDrMPJDQXbkdk-chmErjo3si8t2IkEgDyYywMcha9cmJzX7d8N_S6gMJxK6Vk6N8TZRg4fBxY2GWkEKMe55nvY9lr9D0KoUcN7wMAoGkwAv6msyTvSEr9pzfatJd_cUbZMfV9uLsph102Wg1KllTZy408PPBhuQGeyaKivtbMc6M6eFLUpg~~
  12. 12“Recycle”→ Product pageclickom.us.innisfree.com/f/a/bp_My0I9Dw52mu7Zlm8eXQ~~/AAAAARA~/a5809Be55gREIAh2dB3-3Dvp-xudweYx6tuNXIHBnxNp_j2-0JqTFrQ4wVRwqckZPajmS3ettpHFZ6t-SHAh2u6Gg58CV-AB5iIDV3guFz4_Esold-1kPiErA8LiFdjvmsSmdAuwHYsyWydaELe_ptDiLwsBDJx02y9kLA3LsH95uFd8pqWnaBOg2ab-k4Cu4PBJQuvGUGYhIUg9MwiaR680h_UIa2P9RAHidtCFK-r_mModRrTXPKN6oZL9erwosmaO9aRy4jqG-v541nUUqeSLPpRamt9efNS7JZD9kDC5_lNvsE-CyVbH3E18tcsZoTMXXWGOe-qFw9IWrSajfSlL6FVRUYXYrqke4fKPiThBShYvuQQYYbRVpN6_HwEHumKBhY1PsXBh_YR-XNaFzg6Z8abCoIH78lUJ3eq3ltuPBqD0QPOodol32QiGRtUBnKUEPR8M2oPm4_txIa4rDg~~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “EFFECTIVE, NATURE-POWERED SKINCARE”ingredient · unsubstantiated
  • “FREE mini Green Tea Sunscreen Serum SPF 47 with any moisturizer purchase”guarantee · substantiated
  • “FREE Jet Set Glow Routine + Travel Pouch with orders $65+ and $85+”guarantee · substantiated
Products featured
  • Daily UV Invisible Barrier Sunscreen Serum SPF 47new
  • Green Tea Seed Hyaluronic Cream
  • Cherry Blossom Glow Jelly Cream
  • Black Tea Youth Enhancing Cream
  • innisfree Deluxe Sun Serum Keychainnew
  • Jet Set Glow Routine + Travel Pouch
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.