HappyCohortEnter app

innisfree/New Launch/email teardown

NEW! The Face + Body SPF Duo

How innisfree built this send — a new launch email shipped as product hero on Sunday at 2pm, carrying a bundle / set offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “Your effortless SPF routine, simplified ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Bundle / set
Voice warmth
0.55
Sent
Sun · 2pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 18.6% off — 2.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Sun Protection
Hero headline
NEW! The Face + Body SPF Duo
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP DUO”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“SHOP DUO”→ Product page · primaryclickom.us.innisfree.com/f/a/bUqwHQxRywbyraUwvfvr2Q~~/AAAAARA~/cJCMDqUw1-a2Ugxg7X_txjE2iKV5K4DFmRnCYeOG_XWErN3559_p6qP2EtV_IoJNwwNn5iGaO1pQVea9eNIgRoIMvq5QALBJIK-iSLn5MzJ6OJE_xtWMZH8kPV6dAO1e3EZfw8tITE7R-b1I-Tj6sxiFdl43OAabLglFJ2-rIOGysWwlJCl8QmBuvBhT6FudY3TcZI3gHLLmvXzvTfElXUMWuiPw42nrDWp1e-vMxBwsR0Tui8mNqH4An1uIRVFcGOW3vdUbJLFcCNXXghhyOSIazn6feRsfZgP4rstRpV25rCGJhJRl0-yJK7LprWcveLUjNWy_B1RB3kmhcuBXSo9eQ9KPjJ2u-nB9ARANKsKfN2BNbH7P-k92t0QYoNxB62aNz9E9eUbdlFTpNvpeXrYEgr7ytJDW0hMUr_dUyPs~
  2. 2“New in”→ Product pageclickom.us.innisfree.com/f/a/YNM80fqYo-G9YXwEoJx9nQ~~/AAAAARA~/aL4P5PtU1AyV0VmEJWw_xjzXMOuHk5UEG-23nIJebExVbFKdbz2j7dIUZykFCqdOs2xsxpEOmSnTVM6IBq4iaC74TwtWVG4W1KZeJ9BP-YTRvySVDTGvOryXJYZiUNQpFdr65mIt8CcbhBxVbYbGDmLceVU7z85O7nlvLauCdZToPr6LJGIxLcHLNMiIYSKItlCmT1XCOHoWcKWFJnWrvgsAKxUQeR4gq9N5_rL9_E0X-AeUTcbQkkiEAdg5Oy2RKI5d0-SFB82Wgx7pBD-LufDpPziVYbBOHKyzSfSIR0NnFGbRiQpBfcQCIwYNccIVHVhJRUuOedjAX7XEWYgmR4VG7dazOmCMEdztOlyG7R2pUHK81GV_msB3YQaFh3JdjlSe2jkEA6oV0k3Irc8Vm3GeMoOLArVv6dlaCtElkHI~
  3. 3“Bestsellers”→ Product pageclickom.us.innisfree.com/f/a/J-Q143KjTKJcALDigyOPCQ~~/AAAAARA~/avA8W5vRapBvcYMi9a-F1FSv-nm4hlPyMKyVDiQ5lrfb2P7c50yM2EYqvPspE2US9AWfCdALMPG1G-IpWGU5RELbVpLIjLgbHJ9Ls_5k4XcxCduvS7mEw7ol_GThonAlO_An1XlxBrkOL_tqF52Dvg-ZOZBu3GzRSmo2fkvZ_aq3etZM9EAkqXhwLH3dqYMmvWqaQhQvCKfRgK2mT8jPLYlRihQl_ILtBeo8ku9a3Yi2N1KrXOV05-spzB4yY18Z7uZSLTHxia_s_YGZsGVyGZsemEui8_pPb92jirbomvk4eBwTkLO-U039V2lz7N6w2MN7zP8ghtL3Ta0Oz8AW8o1OO3EUtqohk9vYd0HiUM1-r1OA_xhwMrLtyMlIwJxscM-N98oZ_3zNymY3yzQlx3bkhsrfs70rEsSb4wUDkhY~
  4. 4“Skincare quiz”→ Quiz / diagnosticclickom.us.innisfree.com/f/a/EWA4ZocxfKmirA57nTYRrQ~~/AAAAARA~/gmtA_Ib5iHmBnIp1ukNWjxED75YaVdEibwjYKUZ1oCzlkQg2mhniykduwgk8Yfj4CbDrbr5G1RFIdUtzHGNJZNh4S6PwziSX6y6O6sWq4ASmHNhc-0ADuaiWlsvShLn83Wovi-fzWlLd2bGgK5tXd3aa-cvMPKeZuZgDHNmuQWETOAgevzWyxA9JuAN30kirJCaEmesy6AaYk6_a7FD510IITc1YRTNL1nGR8de2SyPBjzIX7l78eZU3r4O4-WZ2JD7Ph47IQ7WJdCw1al2nS8-nQX6J5or9Ws78tWfDNgnhavTDNKc-vd3_x6Aj4PFrey9of5Tj1w7HlxGtxrQBGhaLTGQVMqxU25qEemjKCm_QuEJiAoxoN3P9ym08ev-5DakQ0I9Z_7yp1uihhkFQAyUNn8MoBiLJxjsV1C7wNXc~
  5. 5“Offers”→ Product pageclickom.us.innisfree.com/f/a/mafPNlIiNs3BRwFtBuD2wQ~~/AAAAARA~/r83BaeHYgFExZx3eIpF2R-Eq7lXdQsjzX4lkrFlrkL1SGXEUix0a_gJZBqIgGqmNik5QA8MvlmN03YY4dLOG4L8STumY7QpXGg1i6H1iGVzBLNWtn_DvMRGSbTYYCF0vRaiIMD1tj8zPTxa6ANkZdDopAUZdKLTDCAjfrPNYaTQ19Gpt8x1UeOT38Bo4OOCpi7NZnhzpTOt0RYPgzHMS3CHGdFbuOeMD-vgWqo1W7PneWylp2ncqETNFryiMRtbrYcz66nMB_lULjK66FUS6MU86VaxvN0ndX21m0fC_xKyxzel9hh7Ub_sEF8jTxZU_5JBgrFk1ZRZvq0u0rlzO8YxmoWp2T5mlPxZMSasJzwa2psAghYgK3wNmngamtAIW2viivhCQChBXIW6Di4Ty8w~~
  6. 6“FREE JET SET GLOW ROUTINE + TRAVEL POUCH WITH ORDERS $65+ AND $85+”→ Product pageclickom.us.innisfree.com/f/a/u-R41XI5u6vvvIBPFMvcBQ~~/AAAAARA~/NnFiUmv1leN0OmM8poPF78oQnHc_KGYO5u1QT3m6ous3xZHnMzqeXndrM531iU0ybDONSObE7JbYgNxhUMYLL2QuObVNvHU-VNow2JZFa3egIPEyab_gtsaQjgNmSxrQ7qokX_B2w6iW8LT8YWFPSy6h_Ez5sVG3XGCIl2hHWaBRu05S9Af3n6tME451XnD-edCBR8HlToxEhYqrnAuEObup482krANsaFWaQeMyMgI4Yo9YTVxLhG5Su2xLPFtmwCY9YBEKyEZupKfeTD6uacbEKccRYyb9kb4H1ee19oG0kk6QUIBZTHiFYJzCBvFyj8-uthKxs-M2Jpt4qoCqEigL7jD55CeW8HfqF4E70hwRMkN6_Hj_icJiRhjLR6uNHhOzSPX-n27rXMgveBVSyfzqdfntcD8bshgdcIIfQbg30bg4gKz_fzZcy3iYnXu9eQWsNhuaxwPFFYQuDvuqZ_061Fm-jBIET24GhoTVPxg~
  7. 7“THE FACE & BODY SPF DUO”→ Product pageclickom.us.innisfree.com/f/a/6BgtrNlxHJJ3Ff0LphRp4Q~~/AAAAARA~/dz_9vHh8yP5rUnvfH3BD-9xeUgXSA7Yo8BI7vmAgP1loJAQUS0oWOZu5lI-HpRx0OlIVVjWoIYkOs3Fk7Lh8caEoaIQ-Dj9ICSXqnZl7c5T-_GNh8eEQr2e743wZ7g91jFmXMjQ9ufAc41-XzRhnqL1TfIlmdXByfszxOiHb7NrOIHPoYIUj0pIgJW9uOh_6pEsyIkj7kRl1xOlv4-5CE_asHP2buFbQD0WFmtcH8ql8R4Jhc7xN5HdHUe0hfX1juNmqWTxi4nlOjk9fdRNIZIcIZtpqI58ox1GWDREOLVOW5WwBM3dt8IPwKRwCm5W0-X6OxkYH1VSUjTOZRf1Fi5mnY6RZ1lcUDBOKwuVL14gnudGRPssZxxkTwl9L6xnfJg1j-VOkkpNmO71t-uXYu7jJxWjyDCObEokJmJWhDrgPh6XV7xBXknlC9nCh4gxqPxW9FKYrhng0_I13ZDAQpAf449orIaLAK4ImCNTXpplq3b2DcfmRm7MCXc__5OGO
  8. 8“Free shipping”→ Product pageclickom.us.innisfree.com/f/a/squJqASG2A5Oi3MLJOYB2g~~/AAAAARA~/V56AWRtVA7iLoRRC0qZNf95tXlzuM1sLlKEnZ79qUH9kO02q35AEf1NH93DFZojPAck0fBgS4a31v_6YmUu8P_U1GAEgnJXw93RBqIm-JEZ-onCzPDrbICNoHTfyBDkItWSmaEG6cgF3TungczKhMKDwMN22z-qR-YgdurjldDfLQQeqOsjBrLYGvgnOMFfvLqUjHHVa1ZDJvHr6KMsGf92bYt2AFlFq26pMm_AQtCB37cpgiBCzPRwU6a7Xo1vH1w4uAVlix5jVdn9XhDTMcNx1jr6-FXV00hKzpu8CYrHjma9XPsT0CSqNWi3CJgwqnwoL-2lzuf-XS6wESn1KyeVzEPFEK71Sbz0TdXLE2In8Avr_kCKT4g1Ut9F8sUrYEh6W3sJ_8Y-ByR-ggDnGOA~~
  9. 9“Free samples”→ Product pageclickom.us.innisfree.com/f/a/qBMefd6OXZ3eZH22BtDtqg~~/AAAAARA~/j4syTGNGLZAFWEDMfauZh3eBaDWOrn8jPQYEjtJEPXuhxmc6gIyVCmpjPjtM58cD5_T667u03rKVa3ns1AFis70Ll3xfyIyI0YIedBKyPL-FQdlTqRIBJ-h5rqbIuwHvESR5BxRd1IpqbcuxVsEG6XOUtOXH84tff0ubQZBKzECb6c-XxEpA3EvD4b9n8wFn4BO9yNoqa9JD_6XdlkK2QPfbxE4GRbsmAWxDkjXPHi6Vjxq_Wyml1nCgad5EcsHXcGvXeuyIjrFsQrN7E5aHbismQWbO5-SiCocLzfHdixCWThm4-grOUsNzP68AszdgSLpWJBn2XAgbLNrTQ6eKk4iLyAizgxVPeYzuuRbArKE7kfh1xYXUmlN9VVa48CfzSsclPid9ZkrMEvk1ABTF5Q~~
  10. 10“innisfree rewards”→ Product pageclickom.us.innisfree.com/f/a/Iwbw8LTgY9dkmRz6RGCJJw~~/AAAAARA~/hhx7bML21tbNULmedoO5FVwqn7xLRX9BxZNbb9pVC9vyOceepdbEfIaPPcqijQf0BSqSCTBTKE_kRzMD_NthAhry2O3HPpsEhVhEHrm0R9dp8gIVCjt51MUOcCZxuU1Z97mH4dBjtcePj2C7ThWzjdsaMWL9FX0IqE4_ZfzNyIAZjUzyPh3aEGH-b3e514WnvD25-9HdO8PuBiXBDz5M19uiRgRttJ9EcMweBE02jpHBqk29YvkIq04Myjl1UH5QBke0pgKArd2kg0bWbcXltKxIcudj2kQR8lLrgaACU9SF5mDGN4Xh87mDnOQ90EM9IcNydOS9CM7ZyFtPylp1yJVNq6vGxsnk08A390cENLoE7IJZ0HTlRka2R6g9OrxDiPQNLh0x2-qGC1pARzy0vw~~
  11. 11“Give $15. Get $15.”→ Product pageclickom.us.innisfree.com/f/a/2uYMYsouNcGarkvBXiSlCQ~~/AAAAARA~/kvXTByiTEVnk-dC6kyokx_Ldud8X4vP-di66fhvkszebmQRDJ-y9tXsbWcblAhhvSLXdiRsmY84M4L15MrJt7SBHkYBugmuwQtgqBxbiA_GqQToJ-TrWdx1ZubEbVYdHvcVysn5MR3oa20DIQeMNkqQaw_eo7r1Tnpo_eyulhYje-W5dA4up7WWK-DnmSIFQLVOnQ6SoXwpomYXmXVv9I9HYdk_GL3DzFWRWrWJhc9TEVPqOMFqNuZlYKRqpUiR1Cmw7HI8oo8jNc-ZQiEdyh2poi8VEErYsEaMucVVaZCZ7cXbyj-ZDAJM7Oaw1QCp94UJy3Iw6aI_G-mFKrHt4A4k-gzRxO8zck7p4bk_sP0qTm7DUbvgsKShuJZjazpvVPrf0KY54O3YwzPkXDjil0kmPXbKBkL-LvsE_juhw5Bk~
  12. 12“Recycle”→ Product pageclickom.us.innisfree.com/f/a/mi5mwlb41HHk1Wb9ktZK1A~~/AAAAARA~/cWXLfDxlTrFUMxjqbAY2UAzBbUrjZtEgTk6YCK5blXb7eDmRVhOnvBgAquwv4q8FbgbAGls9_FsIDnQj2T3bZSZGcRr2yxYGWm33YLfLpbw9cH1MN98CzvNl4n0bnwmV8QVTPJDA5Zci8oyzwSu7fOp20BBtE9v-q88ZMZhc-i7izdvxjZSLWYLjH0_rHlJokt0_DUbZjUucKr2mmgcQ3F_BKyHaprd3pwCDyJFfiGNRqd16Uzp1wWyRTtte3gLejgrOOthGPRzQqE6b__yYkJWxbM7_AlV8scnxmxgFNHrhDG-aVrip2sDx9Wlneh29PMS-U_sQwjcKq6zapP3AY7ExiqxRwRwFQMF33DHvFetSPThNc1Yw5EcACoxcxjcHvgudbCnML5hXe183FZEQdjh50Acxg4qstLWDZsMhrSU~
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Invisible, breakout-friendly Korean SPF with UVA/UVB protection”efficacy · unsubstantiated
  • “Water + sweat-resistant breakout-friendly invisible Korean SPF”efficacy · unsubstantiated
  • “No white cast”efficacy · unsubstantiated
  • “EFFECTIVE, NATURE-POWERED SKINCARE”ingredient · unsubstantiated
Products featured
  • Daily UV Defense Sunscreen Lotion SPF 50+ (Jumbo 100mL)new
  • Daily UV Defense Invisible Sunscreen Stick SPF 50+new
  • The Face + Body SPF Duo$45new
HappyCohort

See how your brand compares — open HappyCohort

HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open HappyCohort
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.