HappyCohortEnter app

innisfree/Subscription Gift With Purchase/email teardown

FREE Spa Headband

How innisfree built this send — a subscription gift with purchase email shipped as product hero on Thursday at 2pm, carrying a gift with purchase offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “When you activate a new subscription! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Gift with purchase
Voice warmth
0.60
Sent
Thu · 2pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 18.6% off — 2.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Subscription Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Spend Threshold Gift
Hero headline
FREE Spa Headband When You Activate a New Subscription
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Oct 1, 2026
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SUBSCRIBE NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Invisible sun protection + weightless serum hydration”efficacy · unsubstantiated
  • “Glow instantly + visibly firm over time”efficacy · unsubstantiated
  • “For instant lightweight hydration + skin barrier support”efficacy · unsubstantiated
  • “EFFECTIVE, NATURE-POWERED SKINCARE”ingredient · unsubstantiated
Products featured
  • Green Tea Sunscreen Serum SPF 47 (Daily UV Invisible Barrier)new
  • Green Tea PDRN™ Firming Serum (Retinol Green Tea PDRN)
  • Green Tea Ceramide Milk Barrier Essence
  • innisfree Spa Headband
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.