HappyCohortEnter app

innisfree/Loyalty Points/email teardown

Earn 25 Rewards Points!

How innisfree built this send — a loyalty points email shipped as product hero on Saturday at 5pm, carrying a loyalty points offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: innisfreecampaignPreheader: “Just upload a pic of your Amazon receipt ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Loyalty points
Voice warmth
0.65
Sent
Sat · 5pm
Format
Product hero
How this send compares
  • When innisfree does discount it averages 18.6% off — 2.2 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.65 for innisfree vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Loyalty Points
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
DID YOU SHOP US ON PRIME DAY?
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2× points") instead of money off.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
—
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
clickom.us.innisfree.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
All CTAs · top to bottom
  1. 1“innisfree”→ Product page · primaryclickom.us.innisfree.com/f/a/PBcW8UtpecB9xdIvjAjoYQ~~/AAAAARA~/tNm_mx7cq7vTrcfz7cRxhsCNGTejlloRwULrKtCqbC3J0OuevuUdk6Wbn10X3maJARQ0B9loXcsIHTOABpD8ps7Jg6NaHvVuz-Wn9lUPN5kUfKvfsRmPv6IgmPnEwPf02J0guboTvWpXpa_hqqIeUCDHq3g-2kDJlXdLW6Q7f5GVUU9_IFpuhzTEAyFhnoyNhtyLNziLCSbsNKFF3rChN2oWdoG1yBGGw_KFpZg4HOzdjqha469LW9yUBy0mACswTBqBmLjwlZoeX7sRuJYW2-fQ8uB3d56GOJU8KjeEKsgIY_sGwwEKpU_eCiSWOKN7iZYSHkvs9bmbx4F8adHKHg1zrVfnk-Isht2T-L6pfg8vFGwASFe9ADCZ3Pe2hQC_88e_jJ_q77Skg71m5TOdkOW0thzwdCH6q38Rtn3L9JE~
  2. 2“New in”→ Product pageclickom.us.innisfree.com/f/a/aP7PKVm8bAdPSBBHlNePag~~/AAAAARA~/HuTfKoAMzLTDdNWmdwYc0uXo-zcP_b6ARQLCS_2Q_xFUWaYROgzHjdWwpLzyu-Bkt3PVJS3vNaGUIP811g5EipZCKizVNRsorXAYkUQj2hmMGcq6BxAixYaM_X5E7PKAr5PH0lZhLoQ2lWNodhk4fMxBt-HJxa7UVpzE4mwM0vwd7zUXTGJLygVM3Ilmmg_t1ntEFIVHr3yoFK03mvXvzBtj2guUFGaCVlzPR9xL89hJU_Pj7EwxFyufbIC0j9Xp1jgrOWAwLCxjVRgnndkbeI0ypsDhTjoIOcQ6a7MUdmPOel8dQLgMCLlFet2yNLCg2fbjQ_CXBOZXuMQ_urqaVnTeX6eu56fNcNfLVn7UThDR-ENDgA3xxzpGNmo8ikLluSaga2Yj3gyZeWr2dXdUEVHH16Dun57S7YuUq1x90TY~
  3. 3“Bestsellers”→ Product pageclickom.us.innisfree.com/f/a/lQZt0GnH4SHHATYO7Ol2lA~~/AAAAARA~/-iPoDqDk_jW3d-8Qr_qqZe5z6t_T5t9o54QyM5iQ8socJRBX9gF15RgktrDSGIjBBT5AenHvUnzS153PZp7jdzWsSu-iOTZgU4BcITVXuyXj8RRfBxpTpaxxsEmWOUVyLb7wYXmPf_M7mR6qGgm-GV4-IT88HvZeutOKBR3s-P-XV_P0_TuBBTm0_EEp063f6pOx6qOJQVZld8_32FiOsn7AR19fP0gxQKKo-o71zlN48QPYaGJrI11iKbanf4RNYRpAx9KBP6TOXUtSlIIzXnL7bl7vScatksnoyisr61sYzc8aC3SvvJLCJiaDfeP5EP3VA3Te1NMtt1SegeOBm3rxMRaZxOkUGRKlnTLbWhidqMqz4nUYcR7OzSF_cF1YIGhVdh5zqjasz2B1VmJ5h7tX33Hz9wKu5KKJ51xUU3o~
  4. 4“Skincare quiz”→ Quiz / diagnosticclickom.us.innisfree.com/f/a/f0MlIPulmQ1IzVl9-lWVkA~~/AAAAARA~/bCYBTyXVE-PVUId0-lEvhLsnqmXqpCgxS15LJRWbZZbrxPkjh7ce0wUMcBmjPzohGrBVE2msYsotj8-N4x1rdjrOIuONRsJJiA34WX_JTvuSH8Wu32aXUP9LxTRmNmgOb0F4M0ij0xQuDyjSxHntX3GBM3M14w716M8b_Cl1wg5QUf8bmLyclDPIe0TGX8lX7keVwUfodhEcnaVGoTrbpWAUX3hXY-i1sBZyuvFTb0petgNh4Dwg-mbPBFRmBftsRpsxJbLwPFMYvbtvTrDq6vjvivR5lRQ6FEJdKK2ajjcBnMQ7HZE5o3Dk4ZMtXxs5vOFDYvIoSu2u5rLsPHNSosiUXGxJzsbUEs3Sp82Hy2nlPClCS5wRYtHk38jY8tjWHR3FPs1S5ZwF-4JC-7LK2t-6kLqQQtNM4JjdG34jbH4~
  5. 5“Offers”→ Product pageclickom.us.innisfree.com/f/a/KEqPUowMtHoeEGDH48KjCg~~/AAAAARA~/D9klTpQyxgh_pqfd-mqlk60ji3k3CZ2ZTkJjnHmYTwUQTdbEq_fpXIwecPV-cbnbC7mjKnP6P0Vy3PXL4jNsyshpxffXvtwzi993-nizf7v9s291yOekrqPvXvQRvQyr9HCMPOkC9QRAfODtVuL2zLkibMQO8FQKZwBXpOgG90q-mGTV25F6bKAyKzYGtuX9IYQN__HLMDeuB1qjkhjWIpOGcJGMGLc4WixomxuLNp6ig-TaC53ltihpfzVJkZslRz05oWAc4IDegC3YxwP2lcENYNRkQWEAdziz7w6KGEpZjFJTj7-ziHqvSRV2wJyg90Ccd7yawFVeVLnTvb7yxkSG_BPNaPUwlvqGa34qqTQGBuEot-9XaHCIaHWImFqGcNBE08xzcWJZRlp2xq21uUxQQXWwmUv6yr8ViBoUW0k~
  6. 6“FREE JET SET GLOW ROUTINE + TRAVEL POUCH WITH ORDERS $65+ AND $85+”→ Product pageclickom.us.innisfree.com/f/a/-wsBnDDz1FTqWUtb4Exurw~~/AAAAARA~/3n_e47vPEpx5kAiOyGlpB5-gAi48WpxZvqo_zw5jAlX3GTPTjAV5LDrPlGqsTDKlE-jYAwToZN7wKkDjC4LRFb7M4b8A_b2IwSiNmczpiaFgINA4XQTDYvpYFGPIBHBWEcWCHWMYaahZLr1aSIGLZ3WcCnc5VeeNAI5kddiRjqJrEVgxfySsDgw7I5GSNmL9LP-PtEvbWsFRDC2eYbJmc8IWbUSL5OuZX559N8YMd_3VgF84wryx8o4NTo-BPLQ4qYnUBAKEvFOAdPF2LWmdEe1sNpYwTHnhs02ncP2mYfNGmlCKU_6q9delFQhOl_iAl1koENJfDytyom5ayageuObHXaEMCHVKTF2ARArlV-CvRDb8JFTiAup4k0C20-YRyEm9xiV_QTkbxTLnNR8YgsgalCaS_pLBA_S1ERazVsHUT8nc5wO-hKGwWLvQfO4M5BBXoJ9bdRCkP7DAjZ2s803-fMKcWmzvlaqruhkiDNw~
  7. 7“EARN 25 POINTS WHEN YOU UPLOAD YOUR RECEIPT”→ Product pageclickom.us.innisfree.com/f/a/yMktuvnBZ6iMRCHTCdU9Mg~~/AAAAARA~/JmhkKZWK6KJea47yTvjP9z6EHq9G5Qcc222pvmWe0Ks3y8t0X6J1gi0zGVN2IB2ZFNOmnhzArCN6ppvmFfDNn63BuOpYWg9zLRElAjvuLhH1qXspKiYJsfXFgp1jBQMSt0X7US30jmipV7Uws7L_M7TUOjDdLdWLgBHaLr0EdG4O2joqxdbhPR_ztUfrcxKDiYibnpumKFzMm-wpAbU1YqVcKEnfn4WcdTnk5LJHcaIBQTjDdX5zYduu-bRgz4VtuwWf1u7-mfVJS1QYDiVfwRegQl5ZzI7LV4liYWtVOzfziZLmCe-ysyMlT6boAPOrkxXpAHm2kuRjCsSiEj5QBxygQhlNENpb760XFiFrJU9Z5uyxW8CfHQwIwJr77C0oCtoZ_KWg6RihV5yDVrgFUE2zf198gJ1Fa1WrO3009N1CbceEDY76EX7QoGw7sqTZu3O66Rqpa4dUUCzhQvYAVA~~
  8. 8“Free shipping”→ Product pageclickom.us.innisfree.com/f/a/Ou303scD7n06cBLMA2Un5w~~/AAAAARA~/3hsK7cpUrHaY-yiCooSGg2352fYO1jX60tEc5dj6SFrzwMU77AWOVMgjajTH52BhwfOU62u1Emvk-8PAcASXma3uYRmyCE76qxE9shSVceVPwiqNn7IeBOWASy9BP6h3p0anFbWRoH6YMUM6IdrpNrNb-MwXr-dDwWKeHiDWBVOsjVMiDnmnsdHAaFTCo0hmW6MaOnO7P06g34PB57_UZs-gUdVRtGIiU3MIsZ_B2BOhJK7edXL7EEClZl2ZBx7ts-NByH0iKrElsGBCtYIq4Wp_7W1eVE1jMOmRNlQlPgckmu28vDYxnZNlcMcRy2wA1i0PjUDCMpG0lIMHGBLBe6asFqGO0oG4eXK3wepEdfgvoLlxQmg6jk74CXyImN28nCCiW88iFXj3e_dkno4KaQ52L7njpfr29nlwp29igeI~
  9. 9“Free samples”→ Product pageclickom.us.innisfree.com/f/a/cFSa72-oF0GVVGibUPS4sg~~/AAAAARA~/zPy9EgQTGn9kGoyXTk63qDjczsSYCYDE6fuMHf7zMiSDQZkP6vnNfqsuOqWiGYXfAqvvrN4mLUYarMgM4QfWPjVEDaff2w1L2OS_es3c-fosHFnjV4uVLy3K1Arn8WVp0EA4aTyR-xUzw5OpGOaeZjiHudCBEgbEDOfOi0V4tIy6EsfHa6TTzr-JbwoFJHdH78cgNhO_Kq-2jfWAtm1ecB-TLwlhjA4s7KxR0Hr_FB1ft6-D9Czbv551Q1JBOqmEyWgFx_QoSX_9BYo0pyAzZyQQrii2iSRx2H0PyWiuF1z8umGKFumEFOTnX3QzjEutDmwm4Zlf1F2M0DoB-M7bPGBY2NJRtl52LjVQA-I8V-jKzH09G0lDCkwjuQWa_fauiivzR-iIiK1BgF65eXOfk6a2kYHUcu4gcrhQ_tkLviI~
  10. 10“innisfree rewards”→ Product pageclickom.us.innisfree.com/f/a/d2VdNweq-DRymtkAHTj-Og~~/AAAAARA~/u1PeL_W_QZCiZO3P_RWvUFb9L4c_zhSoFc1JNGyau_AoJBqapgLT1NHliON0eI8P0gkFDSOwzgU9FyvjjhSo75Zyxaz5sYDRZezd4lhrUAjmxtd02B3J_paRH93lRc-wx7l6C26-h2yG4w3Y-5N8MwWXl3Q4_32IgCf8Yg8C7Zwo_wZ_dGU52XoxoDXy1wroJJ3w3FolwKVcpRbJkVEKOdngusW4X4FFMK7VOIh_0098502hzoh-RhmEssvYf2AUaDYxYUmg5yr4Uf75cirKxpQgSTfVv1xFHOUMzKBYRC8BJ1lE_Svc7HVTFndQcLS_5C4lzOcurEoWycAoFEr_u5sOCRuVdlFdczcho8CmDmD8ZJDt1sv0HfAhuA6QiYE_Uhgp1aUDZ9DZ6vhEF2qf4OlY04Ql_xftj8YDxiJ1L64~
  11. 11“Give $15. Get $15.”→ Product pageclickom.us.innisfree.com/f/a/XutQSXZY5MW0BhwtqJU5Hw~~/AAAAARA~/l2j67T-FZl1nIRokzbuvmoZPIkOpHrRUeT0mw7E4FtPtoVpEs5SvonCRGuWmzl4v8c5uNO3oESu4BtV9TywHWLR8LTTyKbtPWc54NDPMfcROwKfT4334GjLJPCA_k1x4jf440J2yKxjjBBw1zSqu8zz6eD4sZ5lh6dQ8wuQ3G7IYG-XWKD-jrUbYwmorU1VBe_t_CvNCxfWFxZxX-INGHEivuwvZUyKTGEniHUsTMnW9tZ5e2YXMIQSC5GCwm_8UQcOIeJ9rPBHlYlPrEgMhdnlhd4zVvMa6VbnH4ZjjiNGqU5ZTU_e0ed1rEvltpsHFAuyj88uVYqHDOR3Eh2bC8Zs1pS4epnr8-dTKHEOeBtVpFXbEeQ6YgvT3vLZxyHzMQ9eGpvbVoi3ZFCmYizfQlPE4jz9kjtQcP-m001EOD0I~
  12. 12“Recycle”→ Product pageclickom.us.innisfree.com/f/a/ScQlJtnd_-mnN8JggyBM4g~~/AAAAARA~/DnoGyz8Ccawu_LMrG1EscW0gDXYhcTDxN2Y9HsVpugHaZpwLESGDBRHAhJP-NHbDopGsAY4pC4hBd8F8BCFk3GVzGyaso9nPJMAaW-63jCTCTqqr0NWrH_d44nidjzkrxb44UehOktfP6S-_dYwFKlse2xuZ6OHlqDPtdjf4M2ZHWTqOLyEaTRdfQ4JvbnGfQ8EEKK1uQmiteGwkWy_WH-VVxslbGs372ft6E02Rza4RGkQ_yVcyUfYupTjhLyGelNhqNStgiJNuYyv_mqxcPONnVifJryezc89hFuIxOclyhUD8461yDuXk5LztPKZXbIchBJ95n1MP5yFbteDsz_opSHSv0GCE5D001c4rv3moQTxeEjvZxv9qd44uzW_HgDj9Uw7A61IOlCuFdSRhdJTySrXLSBWG2Jq4P_LK1HEE2EG-nB3pDA1AyuHYFR1Q
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “EFFECTIVE, NATURE-POWERED SKINCARE”efficacy · unsubstantiated
Products featured
  • Green Tea Enzyme Vitamin C Brightening Serum
  • Retinol Green Tea PDRN Firming Serum
  • Daily UV Defense Sunscreen Broad Spectrum SPF 50
  • Green Tea Seed Hyaluronic Cream
  • innisfree Striped Woven Green & White Pouch
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.