How INNBEAUTY PROJECT built this send — a routine education email shipped as product hero on Tuesday at 1pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
When INNBEAUTY PROJECT does discount it averages 15.0% off — 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.58 for INNBEAUTY PROJECT vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Skin Reset
Hero headline
Sweat. SPF. Oil. Gone
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“RESET YOUR SKIN”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Formulated to gently remove daily buildup while revealing healthier-looking skin”efficacy · unsubstantiated
“Visibly plump and support firmer skin with growth factors and copper peptides”ingredient · unsubstantiated
“Replenish hydration and support the skin barrier overnight with peptides, lipids and ceramides”ingredient · unsubstantiated
“Smoother, glowier, healthier-looking skin by morning”efficacy · unsubstantiated
“Post-facial glow without compromising the skin barrier”efficacy · unsubstantiated
Products featured
Skin Prep Exfoliating Padshero
Elastic Skin Serum
Extreme Cream Moisturizer
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