HydroPeptide/Anti Aging Serums/email teardown

Improve Your Skin's Longevity in 2 Ways

How HydroPeptide built this send — a anti aging serums email shipped as product hero on Monday at 4pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.

From: HydroPeptidecampaignPreheader: “Our 2 most powerful anti-aging serums combined. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Free shipping
Voice warmth
0.45
Sent
Mon · 4pm
Format
Product hero
How this send compares
  • When HydroPeptide does discount it averages 15.0% off 5.7 points shallower than the set average of 20.7%. This send itself carries no offer.
  • Voice warmth 0.54 for HydroPeptide vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Anti Aging Serums
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Skin Longevity
Hero headline
Skin Longevity, Two Ways
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$99
Urgency
None
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.35
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop HydroStem”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
  1. 1Shop HydroStemProduct page · primaryctrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_0
  2. 2Free Shipping on orders over $99Product pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_1
  3. 3Skin Longevity, Two WaysProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_2
  4. 4Shop HydroStemProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_3
  5. 5Shop Power SerumProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_4
  6. 6Image of Solar Defense Tinted SPF 30Product pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_5
  7. 7BUY NOWProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_6
  8. 8Image of AquaBoostProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_7
  9. 9BUY NOWProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_8
  10. 10Image of Cleansing GelProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_9
  11. 11BUY NOWProduct pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_10
  12. 12Free Shipping on orders $99+Product pagectrk.klclick1.com/l/01KXE2FX3PGE7K36PK5W6AGB4B_11
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Helps support skin longevity by protecting against environmental stressors and helping maintain the skin's natural regenerative potential.efficacy · unsubstantiated
  • A direct approach to skin aging, helping visibly firm, smooth, and reduce the appearance of fine lines with advanced collagen-supporting peptides.efficacy · unsubstantiated
  • Our 2 most powerful anti-aging serums combined.efficacy · unsubstantiated
  • 60-Day Return Policyguarantee · substantiated
Products featured
  • HydroStem Face Serumhero
  • Anti-Aging Power Face Serumhero
  • Solar Defense Tinted SPF 30
  • AquaBoost
  • Cleansing Gel
HappyCohort

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.