How H E R E T I C P A R F U M built this send — a new launch email shipped as product hero on Saturday at 1pm, carrying a free shipping offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
From: H E R E T I C P A R F U McampaignPreheader: “Where bug spray meets fragrance. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.45
Sent
Sat · 1pm
Format
Product hero
How this send compares
When H E R E T I C P A R F U M does discount it averages 10.0% off — 10.7 points shallower than the set average of 20.7%. This send itself carries no offer.
Voice warmth 0.55 for H E R E T I C P A R F U M vs 0.69 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clean Ingredients
Hero headline
LUXURY BUG REPELLENT IS HERE
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1“SHOP NOW”→ Collection · primary
2“TRY A SAMPLE”→ Product page
3“SHOP NOW”→ Product page
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Saturday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The Entomologist is a 100% natural alternative to traditional insect repellents.”ingredient · unsubstantiated
“harnesses the powerful insect-repelling effects of botanical ingredients that will keep the bugs away naturally, while smelling incredible”efficacy · unsubstantiated
Products featured
The Entomologist 200ML & 50ML Spraynew
The Entomologist 15oz 3-Wick Candlenew
The Entomologist Travel-Size Candle Setnew
HappyCohort
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