Hempvana / Clinical Pain Relief / email teardown
Ultra Strength Lidocaine Pain Relief How Hempvana built this send — a clinical pain relief email shipped as product hero on Monday at 1pm, carrying a 15% % off offer. Below is HappyCohort's field-by-field extraction; the original creative is rendered at the end.
Mon, Jul 13, 2026 From: Hempvana flow Preheader: “Shop Hempvana Now → ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
15% off — 5.7 points shallower than the tracked set average of 20.7% (this brand averages 15.0% when it discounts).Voice warmth 0.62 for Hempvana vs 0.69 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Clinical Pain Relief
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Ultra Strength Pain Relief — Lidocaine Pain Relief Cream
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
03
Voice & tone Formality 0.55
Casual Formal
Reader focus 0.70
“We” “You”
Expressiveness 0.50
Restrained Exuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
All CTAs · top to bottom
1 “SHOP NOW” → Product page · primary ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_0 2 “Shop Now” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_2 3 “Shop Now” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_3 4 “SHOP” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_7 5 “ABOUT” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_8 6 “https://www.instagram.com/hempvana/” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_11 7 “https://www.pinterest.com/hempvanallc/” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_12 8 “https://www.facebook.com/HempvanaStore/” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_13 9 “https://twitter.com/Hempvana1” → Product page ctrk.klclick.com/l/01KXDSS6EYX0MTDPA9DSFEYKRM_14 10 “UNLOCK 15% OFF” → Product page 11 “JOIN NOW” → Content / blog 05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Fast-Acting Relief: Numbs pain quickly to help you feel better faster.” efficacy · unsubstantiated “FDA-Listed: Trusted, maximum-strength lidocaine for effective pain relief.” ingredient · substantiated “Cold-Pressed Hempseed Oil: Enhances absorption for superior moisturization.” ingredient · unsubstantiated “#1 best-selling Lidocaine 4% Pain Cream” ranking · unsubstantiated “Prescription-Free: Maximum strength relief without needing a doctor's visit.” efficacy · unsubstantiated Products featured
Hempvana Ultra Strength Lidocaine Pain Relief Cream hero HappyCohort
See how your brand compares — open HappyCohort HappyCohort compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open HappyCohort 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Hempvana → All clinical pain relief emails → All % off offers →